Annual Charity Bike Ride

Get Ready To Ride @
Licensing Expo 2020


The 4th Annual Licensing International Charity Bike Ride is set for Sunday, August 9th! Join us for a 28-mile ride through Nevada’s Red Rock Canyon National Conservation Area (easier 15-mile is option available too) – it’s a fantastic way to kick off Licensing Week and also get more engaged with our industry’s Charity of Choice, the Children’s Brain Tumor Foundation! Last year, 50 of your licensing colleagues raised more than $8000 for CBTF!

Don’t be intimidated – anyone can do this! The first half of the ride is relatively easy and many people choose only to do that portion. Still not convinced?  We’ve got electric bikes!  Those looking for a challenge can continue on for the more difficult second half, but it’s completely optional, and support staff and vehicle will be following us the whole time. For those who are looking for a different path, this year we will also have mountain bikes.   This is all about doing something fun for a good cause!

If you aren’t going to Expo this year, or are unable to join us for the ride – you can still get in the spirit by supporting one of our riders with a sponsored donation! Or…If you are nervous that your company is going to cut travel, go ahead and sign up but be assured you can get a full refund (minus $25 processing fee) if you can’t participate because of coronavirus travel restrictions.

Questions? Contact Charity Committee co-chair Ted Larkins ( or Steve Sparacino at Licensing International (

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