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Licensing Essentials Course

Date

July 29 - 30, 2020

Location

Online

Event Info

The program will take place over two, half days from 13:30 – 16:00 GMT each day, and will feature both live and pre-recorded sessions broken up by a series of fun networking activities, including virtual roundtables and a happy hour at the “Virtual Licensing Bar.” Packed with content for everyone from industry newcomers to accomplished veterans, sessions will cover best practices, basic licensing know-how and new industry standards in light of recent global events. Among the topics to be covered are:

  • It All Starts Here: How IP Comes to Life – a deep dive into the path new IP follows to make it to store shelves
  • Reality Check: License Agreements for Non-Lawyers
  • Who’s Shopping? A Profile of the Children’s Market
  • The New Normal for Licensing – a look at how licensing has been impacted by COVID-19 and how to take advantage of new opportunities

A range of sponsorship opportunities are available for companies interested in boosting their profile at this flagship European event. Contact Sharon Weisman, VP of Global Business Development at sweisman@licensing.org.

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