2020 Licensing Essentials Course Agenda

WEDNESDAY 29TH & THURSDAY 30TH – JULY 2020

 

Pre-Recorded Content

(Available Monday 27th, July)

BASICS OF LICENSING

This session provide everything you need to know to start your licensing journey, outlining the basic terminology and mechanics of brand licensing, as well as providing an introductory overview of global markets, licensing data and trends, with an emphasis on the UK market.

Speaker: Andrew Carley, TILT Global Brand & Licensing Solutions

IT ALL STARTS HERE: HOW IP COMES TO LIFE

Featuring insights from one of the world’s leading entertainment studios, this session will case study how IP is created – the timeline, hurdles and challenges, cost vs. opportunity and considerations and choices that need to be part of the conversation.

Speaker: Julie Kekwick, Senior Licensing Manager, BBC Worldwide

THE LICENSOR, LICENSEE & AGENT RELATIONSHIP – MAXIMIZING POTENTIAL FOR FMCG BRANDS

The role between a licensor (aka the brand owner) and their licensing agent is central to the business of licensing, and this session, hosted by one of the truly global licensing agents, will identify and explain how this relationship works – who does what, how they do it, why they do it and how they both approach the business of licensing at and with retail.

Speakers: Louise French, Beanstalk in conversation with Fabrice Questel, Procter & Gamble and Ann Murray, Lir Chocolates

REALITY CHECK: LICENSING AGREEMENTS FOR NON-LAWYERS

The License Agreement is the legal document that underpins every licensing deal, and this session will identify the key things licensees, licensors and retailers need to be aware of in light of the current legal and commercial environment. Get ready to have some preconceived licensing myths turned on their head!

Speaker: Adrienne Mirviss, Wildbrain CPLG

WHO’S SHOPPING? A PROFILE OF THE CHILDREN’S MARKET

The customer is king when it comes to buying licensed product, but when you’re in the children’s business you have two customers – the kids of course, but also their parents. This session will provide key insights and pointers as to what licensors, licensees and retailers should each understand about making and selling licensed products for kids.

Speaker: Gary Pope, Kids Industries

Agenda Wednesday 29th July – LIVE Content

14:05 BST – WELCOME & OPENING ADDRESS

Maura Regan, President, Licensing International

14:15 BST – THE LICENSING OPPORTUNITY: WORKING TOGETHER TO BRING A PRODUCT TO LIFE

This moderated panel session will discuss the opportunity that licensed product provides to each participant in the “licensing triangle” – licensees, licensors and retailers. We’ll look at what each group needs from licensing and from each other, what are the common objectives of all three and how these are realized to create a licensing winner.

Moderator: Graham Saltmarsh

Panelists: Susan Bolsover, Penguin Ventures (part of Penguin Random House); Holly Oldham, Rubie’s UK; Claire Potter, Metrostar Media; Julia Redman, Buyers Eye

15:00 BST – GRAB A COFEE & TEA – Quick Break

Take a quick break – grab a coffee and tea

15:15 BST – THE NEW NORMAL OF LICENSING?

This moderated panel session, featuring representatives from all sides of licensing, will discuss how the industry has been impacted by COVID-19 and executives can take advantage of the new landscape that is emerging at retail and beyond. Panelists will share where they see new opportunity and discuss whether now is the time to start “licensing clever.”

Moderator: Steven Ekstract; Informa Global Licensing Group

Panelists: Stephanie Freeman, TSBA; Trudi Bishop, Bee Licensing; Ben Roberts, Content Editor EMEA, License Global

16:30 BST – LICENSING TRIVIA, CLOSE AND DRINKS

It’s been a full day! Grab a cold one and show off your licensing knowledge in this Jeopardy-style trivia game.

 

Agenda Thursday 30th July – LIVE Content

14:00 BST – WELCOME BACK

Maura Regan, President, Licensing International

14:05 BST – THE POWER OF PARTNERSHIP

This moderated panel session will explore how licensing can work alongside other marketing tools such as collaboration, partnership and promotion to bring brands to life in new, innovative ways, and what genres in particular are best positioned to leverage these opportunities.

Moderator: Teri Niadna, Brandgenuity 

Panelists: Simta Sawhney, ViacomCBS Consumer Products; Lizzie Legg, Bravado

15:00 BST – GRAB A COFEE & TEA – Quick Break

Take a quick break – grab a coffee and tea

15:15 BST – MAKING IT WORK AT RETAIL

This moderated panel session will examine what retailers look for when considering IP and deciding what to showcase on their store shelves. Panelists will discuss how product placement works with licensed ranges that span categories and how licensors-licensees can help deliver a top-notch retail experience.

Moderator: Will Stewart, The Point.1888

Panelists: Rob Corney, Bulldog Licensing; Aysha Kidwai; Dan Grant, Danilo; Iain Wakefield, Half Moon Bay

16:30 BST – IT’S ALL IN THE LOOK – STYLE GUIDE ESSENTIALS

In this session we’ll take a deep dive into the style guide and how they bring brands to life in-store through a case study with one of the biggest gaming brands on the market, Call of Duty.

Speaker: Dave Collins, PowerStation Studios and Mike Gonzales, Activision

17:00 BST – CLOSE AND RECAP

Maura Regan will recap on the two days