Ed Hardy, Revlon extend personal care line
Iconix Brand Group has extended its licensing agreement with Revlon for the Ed Hardy brand in the fragrance and personal care categories for an additional four years.
Revlon will continue to partner with Ed Hardy to create items including deodorant, hair care products, body lotion, body wash and aftershave. It will extend Revlon’s collection, which currently offers nine Ed Hardy fragrances and two upcoming new unisex fragrances scheduled for a fall 2020 launch.
The deal follows Iconix’s partnership with Vanilla Star earlier this year, which saw the launch of Ed Hardy-branded apparel in the U.S. and Canada.