Mexico has a vibrant licensing business but, as in any other market, a brand owner or licensee coming from outside needs to be aware of the ins and outs of doing business there.  Join LIMA on Wednesday, October 1st from 12:00-1:30pm EDT for a broad look at the Mexican retail, licensing and marketing landscape, as well as some of the most important factors to take into account when considering licensing opportunities south-of-the-border.

Participants will include: Javier Garza, VP-General Manager, Mexico and South America, Warner Bros. Consumer Products; Eduardo Figueroa, Licensing Director, Mattel; Maca Rotter, Managing Director, Televisa Consumer Products of Televisa; and Dalia Benbassat, [VP, Corporate Relations – pls confirm this is current title], Tycoon Enterprises.

Webinars are free to current LIMA members; $200/line for non-members.

Click here to register online!