Licensing International
Excellence Awards

Honoring Excellence in Licensing

For 36 years, the Licensing International Excellence Awards have served as the pinnacle of achievement in the global brand licensing industry.

Every year, as executives from around the world converge in Las Vegas at the industry’s largest trade gathering – Licensing Expo – we take a few hours to shine a spotlight on the innovation and accomplishments of our colleagues. In addition to showcasing the year’s best brands, properties, products, retailers and activations, we also celebrate the professionals who are shaping our business by welcoming new members into the Licensing Industry Hall of Fame and calling out Rising Stars.

2020 was a year unlike any other, and it resulted in an Awards show unlike any other too. As the world went virtual, so did the Licensing Excellence Awards, and the result wasn’t half bad (if we do say so ourselves). Best part is, unlike a live show, if you missed the event when it aired in August, you can still watch the recording here any time.

This year, the show will be hosted as hybrid event, live in Las Vegas this August as part of Licensing Expo and streamed online for viewers who are not able to attend in person. Stay tuned for more details.

2020 Nominees

Hall of Fame

Rising Stars

Past Winners

Spotlight on Success: Since 1986, when industry leaders first gathered to celebrate the creativity and accomplishments of their colleagues, the annual Licensing International Excellence Awards have been a highlight of the year for the global licensing community.

A Global Award for a Global Industry

The Licensing International Excellence Awards are the only international recognition of licensing excellence, spanning borders and languages.

The Licensing International Excellence Awards are the only international recognition of licensing excellence, spanning borders and languages.

The competition to make it on the ballot, much less win, is fierce. In 2020, we received more than 600 entries from around the world,  and from that selected 154 nominees.

The nominees are selected by a judging panel of industry experts from around the world who are identified by Licensing International officials.  The Licensing International membership then gets a chance to vote on their favorites, which is factored into the final decision. The induction of the newest Licensing International Hall of Fame member and the Rising Star Award , recognizing exceptional young professionals who are shaping the future of licensing, round out the honors.

Submissions and judging for the Excellence Awards are conducted fully online right here in this portal, allowing easy accessibility for entrants and judges from around the world.

What it Takes to be a Winner

This is no time to be humble… Here’s what you need to know about entering the 2021 Licensing International Excellence Awards (view the Official Criteria)

The Licensing International Excellence Awards are open to licensors, agents, licensees, retailers and anyone else from the worldwide licensing industry with a product or brand that meets the criteria of each category. You (or your company) DO NOT have to be a Licensing International member to enter.

The brand or product must have had bona fide retail distribution during the calendar year of 2020.

It costs $15 per submission to enter your work, and all funds go to a great cause – the Licensing International Scholarship Program.

You must fill out the online entry form for each category you wish to enter. You will be asked to describe what was special about your product/brand and discuss how it was received in the marketplace (things like placement, sell-through, etc.)

You will need to provide at least one and up to five high-resolution (300 dpi) digital images of your brand or product. You also have the option to include a video link.

The deadline for submissions is March 5, 2021. Entries received after this date will not be eligible for consideration

The Licensing International Excellence Awards are open to licensors, agents, licensees, retailers and anyone else from the worldwide licensing industry with a product or brand that meets the criteria of each category. You (or your company) DO NOT have to be a Licensing International member to enter. And it’s completely free – there are no entry fees.

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