Not only do the Licensing International Excellence Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped our industry over the last three decades.
With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.
Sally Hansen’s Crayola Insta-Dry nail color collection wins the first-ever Community Choice Award.
Rovio’s Angry Birds brings home three wins, while the NBA and Junk Food Clothing continue to dominate the sports categories.
Vera Wang transitions from fashion to flower garnering a Best Licensee win for FTD, and Disney’s “High School Musical 2” and “Hannah Montana” take home multiple wins.