Coursework in Licensing Studies
2019-20 Coursework in Licensing Studies Program
PART I – LICENSING U SESSIONS AT LICENSING EXPO
Tuesday, June 4
BASICS OF LICENSING | 9:30 – 11:00 am
Moderator: Stu Seltzer, Seltzer Licensing
Learn all the basics of licensing in this fact-filled, interactive seminar covering basic licensing strategies for licensors and licensees. You will also learn about royalty rates, financial proposals, retail trends, key legal points and you’ll leave with the tools and the know-how to make your first licensing deal. The format will include a 60-minute seminar then Q & A with a panel of experts.
A MANUFACTURER’S PERSPECTIVE ON USING LICENSES TO GROW THE BUSINESS | 2:00 – 2:30 pm
Moderator: David Levich, H2W
NEGOTIATING STRATEGIES FOR LICENSORS AND LICENSEES | 4:00 – 5:00 pm
Moderator: Steven Heller, The Brand Liaison
Whether you’re a brand owner creating a new licensing program or building on an existing one, or a licensee looking for useful tools and other negotiating tips to create favorable licensing terms and avoid costly mistakes, this session will give you lots of ideas and strategies. We all know there’s room for negotiation on every deal. Find out what’s really important, and learn a few tricks to negotiate favorable business terms. There are creative solutions to every obstacle.
In this session you’ll learn how to get the deal done – and not get hurt.
Wednesday, June 5
LICENSING AND THE LAW – 10 THINGS YOU NEED TO KNOW | 10:30 am – 12:00 pm
Moderator: Louis Drogin, Brandgenuity
Learn the top 10 things you should know about licensing and the law, from a 25-year licensing veteran and attorney. The course will outline the difference between various types of licensable intellectual property including trademarks, copyrights, and publicity rights. You will leave with a deeper understanding of the importance of a strong deal memo and what it should consist of (and tips on how to draft a great one!). You’ll learn about other key contract terms that can
make or break a licensing program (and a partnership) from the ever-important net sales definition to the meaning of breach and cure; from approval process clauses to insurance and indemnification language. Join this all-star panel of legal and business experts who will share both useful advice and real-life lessons, including how license agreements are changing to make room for emerging categories, retailers and trends.
CREATING EFFECTIVE COLLABORATIONS | 3:00 – 4:00 pm
Moderator: Patricia Mercer, CAA/GBG
Fenty x Puma. Uber x Spotify. Beats by Dre x Hello Kitty. Brand collaborations seems to have hit every sector of consumer products and even services. While many remain skeptical of the model, collabs are here to stay because they’ve delivered on a goal. In this session we’ll explore what makes a collaboration “successful,” what brands can achieve through collaborations and the typical financial models of a collaboration deal.
BASICS OF INTERNATIONAL LICENSING | 4:30 – 5:30 PM
Moderator: Jonathan Symington, The Lantic Group
We’ll be covering all the basics of doing business in multiple markets, including all the pitfalls and opportunities that you need to know to successfully expand your licensing business beyond your home market. This will include legal, contractual, financial, cultural and local business considerations, as well as discussion of hot topics of the moment such as the impact of tariffs and Brexit.
Thursday, June 6
WHAT YOU NEED TO KNOW ABOUT ROYALTY RATES | 9:00 – 10:00 am
Moderator: Steven Scebelo, NFLPA
Royalty rates are at the heart of the financial side of the licensing business. In this session, you’ll learn about the different ways they’re defined and calculated, how they differ by category, how they relate to margins and the cost of goods and the risk/reward factors you need to keep in mind.
ANTICOUNTERFEITING RESOURCES, STRATEGIES AND TACTICS | 10:30 – 11:30 am
Moderator: Bill Patterson, OpSec Security
In this age of global supply chains and eCommerce, piracy and counterfeiting eat into everyone’s licensing business, and are a threat to the economic wellbeing of companies of all sizes. Come to this session to learn about simple steps you can take to protect your business, and strategies and tactics that you can use to fight counterfeits when you find them.
PART II – ONLINE WEBINARS (Dates and Presenters to be announced)
HOW TO SELL A LICENSE
Danny Simon, President & CEO, The Licensing Group Ltd.
Wednesday, September 4th: 12PM – 1PM (EST)
BUILDING A COMPELLING BRAND GUIDE
Alaina Caldwell, Partner/Creative Director & Thomas Froberg, Partner/Creative Director of Styleworks Creative
Wednesday, September 18th: 12PM – 1PM (EST)
ANATOMY OF A LICENSING AGREEMENT
Greg Battersby, Managing Member, The Battersby Law Group, LLC
Tuesday, October 8th: 12PM – 1PM (EST)
UNDERSTANDING AND MANAGING RETAIL DISTRIBUTION
Warren Schorr, VP of Business Development & Global Licensing, Crayola, LLC
Wednesday, October 30th: 12:30PM – 1:30PM (EST)
IT’S NOT ALWAYS MERCHANDISE (PART 1): LICENSING IN THE SERVICES SECTOR
Sondra Newkirk, Executive Director, Brand Licensing, Meredith Corporation
Tuesday, November 12th: 12PM – 1PM (EST)
HOW TO IDENTIFY NEW LICENSES & MAKE THEM WORK FOR YOUR PRODUCTS
Cindy Levitt, SVP of Licensing, Mad Engine
Wednesday, November 20th: 12PM – 1PM (EST)
THE OBJECTIVES AND ELEMENTS OF CORPORATE BRAND LICENSING
Michael Stone, Chairman, Beanstalk
Wednesday, December 4th: 12PM – 1PM (EST)
PROTECTING THE BRAND
Bill Patterson, VP Global Marketing, OpSec Security
Tuesday, January 21st: 12PM – 1PM (EST)
DIGITAL AND SOCIAL MEDIA MARKETING IN 2020 AND BEYOND
Natalie Cupps Diblasi, Co-Founder-Executive Director, Media & Marketing, LACED Agency
Thursday, February 6th: 12PM – 1PM (EST)
EXTENDING YOUR BRAND GLOBALLY
Christine Cool, Global Licensing Manager, Perfetti van Melle Group
Thursday, February 20th: 12PM – 1PM (EST)