Coursework in Licensing Studies

2020-21 Coursework in Licensing Studies Program

PART I – LICENSING U SESSIONS DURING LICENSING WEEK VIRTUAL

 

BASICS OF LICENSING

Moderator: Stu Seltzer, Seltzer Licensing
Joni Camacho, VP Franchise Strategy, NBCUniversal Media
Julie McCleave, Global Licensing Director, Unilever
Rob Striar, President, M Style Marketing

 

WHAT YOU NEED TO KNOW ABOUT ROYALTY RATES

Moderator: Steven Scebelo, Interim President, NFL Players Inc.
Carolann Dunn, VP Consumer Products Licensing, Discovery Networks

Teri Niadna, Managing Director, Brandgenuity Europe

 

WHY CONSUMER RESEARCH MATTERS, ESPECIALLY NOW

Moderator: Adina Avery-Grossman, Brandgenuity
Tammy Talerico, Director of Licensing, Church & Dwight

Scott Harmon, Director of Laundry Innovation, Church & Dwight
Kyle Whitacre, VP Sales & Marketing, CR Brands, Inc.
Neelam S. Modi, CR Brands, Inc.

 

PART II – ONLINE WEBINARS (Scheduled – Subject to Change)

All sessions take place on Tuesday at 12PM EDT

AUGUST 4: NEGOTIATING STRATEGIES FOR LICENSEES AND LICENSORS

Presenters:
Steven Heller, Founder, The Brand Liaison
Alita Friedman, CEO, Alita’s Brand Bar

 

AUGUST 18: HOW TO IDENTIFY NEW LICENSES AND MAKE THEM WORK FOR YOUR PRODUCTS

Presenters:
Cindy Levitt, SVP Licensing, Mad Engine
Nancy Golden, longtime textiles & marketing executive

 

SEPTEMBER 15: THE FINANCIAL SIDE – DEFINITIONS, AUDITS, ETC.

Presenter:
Vincent Leoni, Partner, Miller Kaplan

 

SEPTEMBER 22ND: BUILDING A COMPELLING BRAND GUIDE

Presenters:
Alaina Caldwell, Partner/Creative Director, Styleworks Creative
Thomas Froberg, Partner/Creative Director, Styleworks Creative

 

OCTOBER 6TH: OBJECTIVES AND ELEMENTS OF CORPORATE BRAND LICENSING

Presenter:
Michael Stone, Chairman. Beanstalk

 

OCTOBER 20TH: LICENSING IN THE SERVICE SECTOR

Presenter:
Sondra Newkirk, VP Brand Licensing, Meredith Publishing

 

OCTOBER 27TH: SOCIAL MEDIA STRATEGIES

Presenter:
Natalie Cupps Diblasi, Co-Founder, LACED Agency

 

NOVEMBER 10TH: PROTECTING THE BRAND

Presenter:
Bill Patterson, VP Global Marketing, OpSec Security

 

SUBJECTS TO BE SCHEDULED:
Product Development
Understanding and Managing Retail Distribution
Celebrities and Influencers
The Ins and Outs of Sports and Collegiate Licensing
Location-Based and Experiential Licensing
Creating a Multinational Licensing Program

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