2021 Awards Virtual Ceremony Video


2021 Awards Winners

Best Licensed Product Awards

Best Product: Apparel, Footwear, Accessories

Dr. Martens for Jean-Michel Basquiat Boots

Best Product: Appliances, Automotive, Housewares, Electronics

Beijing Xiaomi Mobile Software Co. for Pokémon Travel

Best Product: Toys/Novelties/Games – Ages 0-8

PlayMonster for Peppa Pig Grow & Play Peppa Pots

Best Licensed Product – Toys / Games / Novelties 8+

LEGO for Andy Warhol LEGO Art Edition

Best Licensed Product – Apps / Software / Video Games

Topgolf for Angry Birds Interactive Golf Game

Best Licensed Product – Food & Beverage

Kinnerton Confectionery for Harry Potter Chocolate Range

Best Licensed Product – Health & Beauty Aids

Mad Beauty for Friends Bath & Body Essentials

Best Licensed Product – Home Décor

Secret Lab for Batman Gaming Chairs

Best Licensed Product – Publishing / Back-to-School

Chronicle Books for LEGO Note Brick

Best Brand Awards

Best Art / Design / Celebrity / Fashion Brand

The Very Hungry Caterpillar by Eric Carle Studio

Best Digital / App / Video Game Brand

Super Mario by Nintendo

Best Corporate Brand

Goodyear by The Goodyear Tire & Rubber Company and IMG

Best Entertainment / Character Brand: Animated

Peppa Pig by Hasbro & Hasbro China

Best Entertainment / Character Brand: Live-Action

Harry Potter by Warner Bros. France

Best Food / Beverage / Restaurant Brand

Coca-Cola, Hi-C & Sprite by The Coca-Cola Company

Best Sports / Collegiate Brand

NFLPA by NFL Players Association

Best Retailer Awards

Best Retailer for a Character / Entertainment Initiative

BoxLunch for Marvel Eat the Universe

Best Retailer for a Corporate / Lifestyle / Sports Initiative

H&M for Coca-Cola

Other Awards

Best Licensed Promotion

Direct Line & Born Licensing for “We’re On It” with Transformers, TMNT & Robocop

Best Licensing Collaboration

Crayola x Adidas x Donovan Mitchell

Best Licensing Agency


The Pandemic Pivot Award

Peanuts At-Home-Offerings by Peanuts Worldwide

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