Licensing International’s annual overview of the industry, conducted by Brandar Consulting, features revenue figures broken out by country, category, and business segment. The report also includes historical mapping and trend insights offering a big-picture overview of the global licensing industry as well as details to drill down into the areas that impact the business. Here’s a taste…

Global sales revenue generated by licensed merchandise and services grew to $389.8 billion in 2025, a 5.45% increase over the $369.6 billion generated in 2024.

The Entertainment/Characters sector remains the largest property type at $161.8 billion (a 41.5% share). The second largest sector was Corporate Brands at $98.0 billion (a 25.2% share), and Sports was the third largest licensed property type at $44.4 billion with an 11.4% share.

Top performing property types in 2025 included Sports (+8.5%), Character/Entertainment (+8.0%), and Publishing (+5.9%). Top performing product categories during the same period included Software/Video Games/Apps (+12.5%), Casino Gaming (+8.7%), and Pet Products (+7.9%).

The complete 2025 report, including regional and country-by-country breakdowns for major markets, is now available!