Stay By Stacy Garcia Launches on QVC
Interior designer Stacy Garcia launched an exclusive home products collection on QVC under her Stay by Stacy Garcia brand. The line, which includes licensed bedding, accent pillows, blankets, rugs, spa robes and slippers aired on Sept. 13 and will return in January.
The brand previously was introduced last year in the hospitality industry and has 10-15 licensees.
Garcia also introduced a Stacy Garcia Home brand for consumer products and has secured a DTR for stain- and soil-resistant fabric with the 70-store Calico chain. Garcia will seek to draw from her hospitality products licensees to expand Stacy Garcia Home to categories such as furniture, says Jewell Branding & Licensing President Ilana Wilensky, whose firm has represented Garcia since last fall.
Contact:
Jewel Branding & Licensing, Ilana Wilensky, President, 404-698-3350 Ilana@jewelbranding.com