The third edition of the China Licensing Awards was held at the Licensing Expo China trade show on July 24, 2019, and is co-organized by Licensing International and Licensing Expo China, since 2017.

The awards judging panel is formed by industry experts around the world, and aims at recognizing licensing excellence, creativity and innovation in China.

The Awards recognize licensing excellence for licensed property, licensor and licensee during the qualifying period (from March 1st, 2018 to February 28th, 2019). The ceremony of China Licensing Award will be held at LEC trade show on July 24, 2019.

2019 Winners of the China Licensing Awards:

• China Property of the Year: WUHUANGWANSHUI – YIJIANYUZHOU (Beijing) Culture Co., Ltd.
• Corporate Brand / Fashion / Lifestyle Property of the Year: MICKEY – The Walt Disney Company
• Film / Television / Media Property of the Year – Live Action: AVENGERS: INFINITY WAR – The Walt Disney Company
• Film / Television / Media Property of the Year – Animated: PEPPA PIG – Entertainment One UK Limited
• Gaming Property of the Year: HONOR OF KINGS – Tencent
• Museum / Gallery / Art Property of the Year: THE BRITISH MUSEUM – The British Museum
• Up-and-coming Property of the Year: BOONIE CUBS – Fantawild Animation Inc.
• Retailer of the Year: TMALL – MICKEY
• Licensed Promotion of the Year: UNIQLO DORAEMON UT – Fujiko·F·Fujio Pro Co.,Ltd. – Fast Retailing (China) Trading Co., Ltd.
• Location-Based or Experiential Initiative of the Year: WUHUANGWANSHUI × K11 Shenyang – WUHUANGWANSHUI
• Young Property of the Year: DOORO BEAR – Shanghai Zhijian Network Technology Co.,Ltd.; KATURI – Alpha Group Co.,Ltd; LITTLE MONK YICHAN – Dayu Network Technology Co.,Ltd.
• Retailer of the Year: JD.com – Transformers Bumblebee
• Licensee of the Year – Toy: Hot Toys Limited – Avengers: Infinity War
• Licensee of the Year – Apparel / Accessories / Footwear: Chow Tai Fook Jewellery Co., Ltd. – LINE FRIENDS
• Licensee of the Year – Health / Beauty: Procter & Gamble Guangzhou Ltd. – WUHUANGWANSHUI
• Licensee of the Year – Houseware: Shanghai Luolai Home Textile Co., Ltd. – B.Duck
• Licensee of the Year – Food / Beverage: Unilever – Founder of Diabolism
• Licensee of the Year – Stationery / Novelty: Zhongshan Lianzhong Animation and Culture Co., Ltd. – Super Wings