Electrolux Global Brand Licensing, which controls the licensing rights to the Electrolux´s brand portfolio, has appointed Capstone Branding to be their partner in the Indian market.
This marks the first time that Electrolux Global Brand Licensing has targeted India. The third party agent was selected for this assignment based on their knowledge and understanding of the market. The multi-year agreement covers the brands AEG and Kelvinator, and is focused on finding suitable partners in key product areas.
“We are very pleased to select Capstone Branding as our partner,” says Matthew Young, Head of Electrolux Global Brand Licensing. “Their reputation and experience fit our requirements perfectly and we are confident that they will represent our interests extremely well.”
“We are very proud to have been awarded this multi-year contract to represent the AEG and Kelvinator brands. The brands resonate worldwide for many with aspiration values such as high quality, functionality, technical excellence and affordability,” says Christof Binder, Managing Director at Capstone Branding.
Electrolux Global Brand Licensing group have been in the licensing business for over 40 years and are present in 75 countries, with more than 100 brand partners, generating over $2.5 billion in annual sales under our brands.
More information on how to become a Electrolux licensing partner go to the web site http://www.brandlicensing.electrolux.com or email on licensing@electrolux.com