BEVERLY HILLS, CA — Leading global talent and entertainment company UTA has signed TikTok superstars Charli and Dixie D’Amelio and their parents Marc and Heidi for worldwide representation in all areas. UTA will support the family as they expand their business to include additional digital content, live touring, podcasts, books, television, licensing and endorsements, and more.

With over 17 million followers, Charli D’Amelio is one of the most-followed creators on the entire TikTok platform. Her global fanbase is rapidly growing, adding approximately 200,000 new followers per day. Charli’s meteoric rise began in July 2019, when she posted a side-by-side video duet with a user called @Move_with_Joy in which she followed Joy’s basic dance choreography. Although Charli is an elite-level trained dancer, this simple TikTok dance clip went viral and since then, she has continued posting content showcasing her lifelong passion for dance while also incorporating vlog and lip-syncing videos. Her popularity has translated to Instagram, where her account counts over four million followers, and to YouTube where she has close to 700,000 subscribers.

Charli’s sister Dixie D’Amelio has emerged as a TikTok star in her own right with over six million followers. Her videos feature dancing, comedy and collaborations with other TikTok creators, including her sister. The girls’ parents Marc and Heidi have established their own accounts as well, with Marc earning a respectable million-plus followers, featuring content highlighting their tight family bond.

“Charli and Dixie are relatable teenagers with a true gift for creating entertaining content, and the whole D’Amelio family has a warmth that is resonating with fans around the world,” said Greg Goodfried, UTA’s Co-Head of Digital Talent. “We couldn’t be more excited about the future that lies ahead for them, and we are thrilled to be working with the groundbreaking TikTok platform as well.”

“If you told me this is what my life would look like in 2020, I would not have believed it.  Who could have thought that dancing in my room would wind up completely changing my life? We all love creating content, collaborating with other creators and connecting with the followers who are responding to all of our videos,” said Charli. “This partnership with the incredible team at UTA will give me and my family more opportunities to create and share our content, and I’m so thankful to our fans for their support as we find new ways to connect with them.”

The D’Amelio family continues to be represented by Barbara Jones of Outshine Talent, Billy Mann of The Well, and Gary Stiffelman of Greenberg Traurig LLP. 

About UTA

Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape. The agency’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Miami and Malmö, Sweden. Information about UTA can also be found by following the company on social media on Instagram, Twitter, Facebook and LinkedIn. 

Licensing Contact:

Sid Kaufman

320.776.8227

kaufmans@unitedtalent.com