The Wombles are supporting the long-running Meat Free Monday campaign with the creation of fourfamily-friendly plant-based recipes. Each of the recipes is presented in a short animated film featuring one of the famous Wombles characters – Madame Cholet’s Cassoulet, Bulgaria’s Beetroot Burgers, Tobermory’s Tofu Scramble and Wellington’s (lentil and vegetable) Wellington.

The song featured in the recipe films was composed by Paul McCartney, especially for Meat Free Monday. The first recipe was published on Tuesday (13 April) on the Meat Free Monday website.

“The Wombles were relaunched early this year to spread their positive message of local environmentalism. The characters have been heavily involved with Keep Britain Tidy’s Great British Spring Clean and also feature in a series of fun animations across their @Womblesofficial social media channels to encourage all of us to adopt positive (Womble-style) behaviour, from recycling and tree planting and rethinking the way we travel, to reusing and refurbishing old items rather than sending them to landfill” said Daniel Avener, CEO of MDR Brand Management, which began representing The Wombles earlier this year.

Speaking on behalf of The Wombles, Great Uncle Bulgaria said, “We have always been vegetarians, so we love the Meat Free Monday campaign. Reducing the amount of meat we eat is good for the planet, good for animals and good for our health. Although we are living through difficult circumstances, the fact that most of us are having to cook more at home gives us an opportunity to experiment and try some plant-based recipes. We hope you enjoy what we have cooked-up in the burrow.”

Paul McCartney, who founded Meat Free Monday in 2009 with his daughters Mary and Stella, said: “We’re so glad that the Wombles are back and supporting Meat Free Monday! Taking part in the campaign is a fun and easy way to make a positive difference. So why not join them, join us, and give it a try?”

About Meat Free Monday

Launched by Paul, Mary and Stella McCartney in 2009, Meat Free Monday is a not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of animal agriculture and industrial fishing. The campaign encourages people to help slow climate  change, conserve precious natural resources and improve their health by having at least one plant-based day each week.

For more information, please visit meatfreemondays.com