Seven companies from China, the UK and U.S. have been nominated for designation as Best Licensed Product – Health & Beauty Aids (HBA) as part of the 2020 Licensing International Excellence Awards.

Some of this year’s nominees tapped into the world of entertainment, others took their inspiration from the collections of well-known museums, and another built on the package design and color palette of an iconic consumer brand.

Overall, more than 600 entries were received this year from companies in 22 countries and were judged by a panel of 152 executives from 20 nations. The licensing industry will make its selections from a ballot that includes 175 nominees in 23 categories of brands, properties and companies.

For a full listing of the categories and the nominees please click here.

Here are the nominees for Best Licensed Product — HBA:

Lipsmacker – Crayola Lip Care Line

90’s kids rejoice!  Crayola and Lip Smacker joined forces in 2019 for the ultimate nostalgia collection in lip care: pairing beloved Lip Smacker flavored balms and glosses with iconic Crayola color names, all in novelty crayon-shaped packaging. 

The first-to-market program launched at Target in April, and limited-edition Back-to-School lip balm trios sold in grocery, drug and regional stores across the US and Canada.  Giftable tins hit shelves, including Walmart stores, in Holiday, selling out at Ulta. 

Lip Smacker will carry three Crayola SKUs as permanent items in their 2020 planograms and expand into additional international markets.

Mad Beauty – Disney Villains Bath & Beauty Line

Mad Beauty is all about going that bit further than just designing the outside packaging; creating fun, unique Disney products for the adult market is our goal. It has to stand out and  be that impulse buy; our range is not usually a planned purchase, so it has to be unique & stand out on shelves.

Our Disney Villains products were brought to life by our Creative Director Julia Cash & her UK design team.  Sheet masks had been done & sold everywhere before so our creative geniuses came up with a twist on the product —  the designers decided to put the characters face on the mask itself (face on masks not available in U.S.). Our Villains The Evil Queen Cauldron Bath Fizzer was launched Q3 2019,  created to tap into the fizzer market at the height of popularity. It was designed to look like a cauldron but the magic happens when you run under the tap the cauldron then comes to life fizzing & bubbling like a real cauldron. Christmas 2019 saw this fizzer stocked in hundreds of retailers from Debenhams, Superdrug & ASOS to small independents which are crying out for new original ideas.

Social-media have constantly got Mad Beauty brand fans sharing selfies which just bring a little fun & laughter to the world of beauty.

Murdock London – Peaky Blinders

Endemol Shine Group are building a long-term brand licensing franchise which will continue to evolve as the series moves on in time, and deliver products and events to fans which reflect their on-screen experience.

Incredibly well-received by customers, the Murdock London Peaky Blinders range and experiences really tap into the demand from people who want to be part of the Shelby world, want to connect with the characters and feel what it is like to be a Peaky Blinder.

Peaches & Cream – Pink Panther

Since its launch in December 2019, the Pink Panther collection has become the 2nd best-selling pigment in terms of unique purchases. Total sales are fast approaching 1000 units and the social media presence of the collaboration has been impressive, bolstered by influencers, beauty bloggers and fans. The launch party of the range also caused much industry praise; the event saw a Pink Panther themed store takeover, beauty tutorials and attendance by notable VIP’s and social media stars.

Perfect Diary – The Metropolitan Museum of Art

Managed by Alfilo Brands, a cooperation between the Chinese makeup brand Perfect Diary and The Metropolitan Museum of Art is facilitated. Royal Camp, this limited co-branded lipstick collection, was sold out within a few months of its launch. Meanwhile, this product accelerated the sales growth of the makeup brand. On the “618” sales day, Perfect Diary ranked first in the total sales in Tmall’s cosmetics category. The promotion campaign generated more than 110 million impressions across the network.

Sally Hansen – Jelly Belly Nail Care

The Jelly Belly x Sally Hansen collaboration is a multinational feat, outperforming other Sally Hansen collaborations. The bright collection of 8 custom shades, inspired by best-selling Jelly Belly jelly beans, engages consumers in Jelly Belly’s strongest selling season: Easter. Placement highlights include side cap placement at Target, a ½ pallet at Walmart, and a GWP promotion at Ulta Beauty with a brand new Jelly Belly product— Social takeovers and exclusive beauty blogger content on all Sally Hansen social channels drive the limited edition nature of the collaboration, letting consumers know if they want to buy, they better hop to it!

Sisheido – V&A

The V&A launched its first collaboration with beauty brand Shiseido with a beautiful range of limited-edition gift sets. Shiseido brands Pure & Mild, Aquair, Ma Cherie and Za used an array of V&A archive inspiration to create gift boxes, each with a uniquely designed gift including a Japanese inspired canvas bag and a hand fan featuring a decorative design from France. The marketing and press campaign included a photography shoot at the V&A, and promotion with JD.com, which included a TV commercial, promotional posters in subways and bus stops, an interactive audio event and a digital campaign with Bazaar magazine.