Italian urban street artist Salvatore Benintende, better known as TVBOY,  launched his first licensed apparel collection at Zara Men. In their clothing line of Care for Fiber 100% ecologically grown cotton, Zara have licensed TVBOY’s Vincent Selfie artwork to create a contemporary fashion piece. Initial stock has been a strong seller, despite sales being limited, with Zara stores closed, limited to ecommerce.

“The street is my museum and my playground. Society is my inspiration. I like to add some sarcasm and some provocation and then see people’s reactions,”  Benintende said. ,

Postponed due to COVID 19 but soon to be launched in June, is TVBOY’s book “The Street is my Museum” by publisher Planeta. With sections on Hipsters, Celebrities, Activism and Politics, it tells a great story of TVBOY’s street art around the world.

TVBOY has high visibility on social media, @Tvboy, and in the press which gives him a direct line to fans and a window to share his artwork with the general public. His work is always current and reflects the situation of today, as in his recent work paying homage to health workers, named “Our Guardian Angels”.

About TVBOY

TVBOY is the artistic name of an Italian artist born in Palermo on July 16, 1980.

His activity is based in Barcelona where he moved in 2004 and where he founded his movement “Urban Pop Art”. TVBOY’s style is significantly influenced by the American Pop Art movement, in particular by Andy Warhol, Roy Lichtestein and Keith Haring, together with Italian art, through the works of Mario Schifano. His work appeared alongside those of Warhol and Haring during he Pop Up Revolution exhibition in 2014 at the MDM Museum in Porto Cervo, Sardinia. His latest series Modern Classics portrays iconic well-known artworks giving them an artistic treatment and transforming them with a sense of irony and sarcasm. TVBOY creates beautiful, funny as well as provocative cynical and occasionally politically incorrect images.

Represented worldwide by Art Ask Agency www.artaskagency.com

About Art Ask Agency

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