The nominees for Best Product – Apparel, Accessories, Footwear as part of the 2020 Licensing International Excellence Awards include companies from five countries on three continents. They encompass licenses from the world of entertainment, lifestyle brands, museum collections and corporate trademarks – each illustrating creative executions in pursuit of commercial success.

Overall, more than 600 entries were received this year from companies in 22 countries and were judged by a panel of 152 executives from 20 nations. The licensing industry will make its selections from a ballot that includes 175 nominees in 23 categories of brands, properties and companies.

For a full listing of the categories and the nominees please click here.

Here are the nominees for Best Product – Apparel, Accessories, Footwear:

Agua de Coco – Coca-Cola Beach & Swimwear

Coca-Cola launched a beachwear collab with renowned Brazilian brand Água De Coco by Liana Thomaz. The 2020 Summer collection theme was the variety and richness of elements from the Brazilian gastronomic menu and Coca-Cola popped as a refreshment passion. The collection launched within Fashion Week, at the Municipal (Food) Market. This is the first time the Municipal Market hosted a fashion show; in return, the brand made improvements to the historical site. Casting was composed of celebrities and models of diverse beauty, an ode to Brazil’s origins and people. Digital media buzz was heightened by influencers, reaching over 700k impressions.

Black Milk – Harry Potter Line

Black Milk launched its Harry Potter inspired collection – School’s Out – in August, 2019. The School’s Out collection focused on letting fans represent their favorite Hogwarts house in the form of unique BlackMilk gear. The collection included sheer dresses, activewear, letterman jackets and tartan pieces, just to name a few.

Coco de Mer – V&A Lingerie Line

The V&A launched its second luxury lingerie and nightwear collection with Coco de Mer. It was developed from a shared passion for high quality, beautiful design. Exploring the escapism of the Jazz Age, an era renowned for its fusion of tradition and modernity, it marries luxury and function in a versatile way. Bold motifs and exotic embroideries adorn signature Coco de Mer silhouettes, capturing a film star sense of glamour.

People Tree – V&A Pop Collection

With sustainability at the forefront this year, the V&A and ethical fashion retailer People Tree launched their AW19 collection featuring a range of luxury pieces inspired by the museum’s archive of fashion and textiles. Coinciding with the V&A Mary Quant exhibition, the collection celebrates the revolutionary style that defined the 60s. The range was distributed in Europe, Japan and the USA, enjoying strong sales following V&A-supported marketing initiatives, including a competition to win tickets to the V&A’s “Food: Bigger than the Plate” exhibition, which explored sustainability within the food industry, and a blog post featuring People Tree’s visit to the exhibition.

Peter Alexander – Harry Potter Line

Shooting at The Wizarding World of Harry Potter in Japan – the first time a fashion shoot has taken place at the park. The “Off To Hogwarts” catalogue featured the sleepwear styles shot against many iconic Harry Potter landmarks from within Wizarding World, including the Hogwarts Castle, Hogsmeade, Ollivanders, Honeydukes and the Hogwarts Express. This range also pushed boundaries with new styles and intricate details while still maintaining the fan-favorite spirit of Hogwarts. Top sellers were the overnight bag, eye mask and candle. The marketing campaign included photography and a short film by iconic British photographer Rankin. It was stocked by key retailers Selfridges, Net-a-Porter and Harrods, attracting extensive UK and international press coverage.

Puma – Sesame Street Range

Puma and Sesame Street designers worked collaboratively to “Sesame-tize” Puma’s iconic sporty designs for a kids collection celebrating Sesame Street’s 50th Anniversary. The SS19 and AW19 collections highlight the playfulness, colorful and furry friends on Sesame Street. Design elements include: a special gold 50th logo (a nod to the anniversary), googly eyes and fun flocked details. The 90 SKU line of footwear, apparel and accessories was available globally and generated significant press and social media buzz by sneaker collectors and influencers worldwide. At retail, it was supported with in-store displays and a dedicated display at Puma’s brand-new NYC flagship store.

Sahinler – emoji Line

Sahinler developed an exclusive capsule collection of 6 tee-shirts for the French retailer “Z”, launched for “the emoji day” on July 17, 2019 that has been highlighted in all their 450 stores in France, Benelux, Spain and Italy through windows, POP, screen, e-shop and communication. Sahinler created a playful t-shirts range with different characteristics for each sku. Very positive feedback was received from Z team and customers. The objectives of the retailer have been achieved: differ from the competitor in a sales period, enhance the traffic in stores, and good economic results.

Vans – David Bowie

Vans, in collaboration with Epic Rights and Perryscope Productions, released an incredible line of David Bowie x Vans footwear, apparel, and headwear. Continuing Bowie’s creative legacy in a capsule collection that celebrates the musician’s colorful life, Van’s classic silhouettes were reimagined with Ziggy Stardust (and more) flair. The collaboration exceeded financial expectations.

Vans – Shark Week

The Discovery and Vans partnership was extremely successful with a number of styles completely selling out within weeks of launch. The collection increased Discovery’s distribution of Shark Week consumer products into new retailers like Footlocker. In addition to sales, the collection helped Discovery reach a younger audience of fans, with prominent placement of custom in-store signage in over 500 Vans stores. The collaboration also generated a great deal of press attention from top-tier outlets including Footwear News, People, POPSUGAR and Bustle.