Born in Italy and crafted out of California, the global pop-culture brand tokidoki recently announced its collaboration with Chennai based company Cover It Up to offer a range of mobile accessories, with a focus on mobile cases decked out in tokidoki’s signature art.

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.

To make the deal even sweeter all products are currently being offered at a flat 50% discount.

“We are so excited to expand our business in India by launching fun and fashionable mobile phone accessories with industry leader Cover It Up ,” said tokidoki Co-Founder and CEO, Pooneh Mohajer.

Commenting on the partnership, Ronak Sarda, Founder, Cover It Up Studios has this to say “while adding our unique signature to the tokidoki, we are very excited to launch the first set of products. There’s so much colour,characters and life in the art style. It is one of our favourite collaborations and over the next few months we will be launching a lot of limited edition accessories. The product development team is already working on the second set of designs!”