LONDON, UK – Global Icons, a leading brand-licensing agency, announces its new representation agreement with Triumph – the world-renowned motorcycle brand with over 100 years of game changing motorcycles, race wins, land speed records and some of the most famous and high profile celebrity riders. Triumph has played a key role in shaping the modern world of motorcycling.

The goal is to build on existing licensing agreements, as well as broadening the program into new product categories. This will be developed through new targeted partnerships, products and experiences that complement the Triumph brand values and current core product range. Merchandise will reflect the superior quality and innovation of the Triumph brand, whilst celebrating the spirit of adventure and bold design.

David Williams, Managing Director at Global Icons Europe Ltd. –

“Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the success and the quality of the brand. It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.”

Steve Sargent, Chief Product Officer at Triumph Motorcycles Ltd. –

‘’We are excited to be in partnership with the team at Global Icons and to have their talent and experience in developing how our iconic brand grows its presence beyond our motorcycle offer.  For the many Triumph fans across the world we anticipate that the exciting new collaborations this partnership will trigger will add even more pleasure and value to their brand experience’’.

ABOUT GLOBAL ICONS:

Global Icons, the premier brand licensing agency, specializing in the development and extension

of corporate brands and trademarks. A worldwide leading agency for over 20 years, Global Icons provide licensing acquisition services for companies seeking to leverage their brand equity.

For more information regarding Global Icons, LLC, please visit www.globalicons.com

ABOUT TRIUMPH:

First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacture in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.

Building around 60,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has around 620 dealers across the world.

This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the world leading Rocket 3,  category leading Street Triple 765 RS, epic new Tiger 900, transcontinental Tiger 1200, Speed and Street Triples, iconic Triumph Bonneville family including the stunning Scrambler 1200, Speed Twin, Bonneville Bobber, legendary Thruxton, accessible Street Twin, Street Scrambler and design classic Bonneville T120 and T100, plus an exciting and accessible A2 range of Triumph motorcycles.