New York, NY  – Pnina Tornai, the leading bridal dress designer, Say Yes to the Dress series fixture, and inspirational “Fairy Godmother” to brides around the world, announced today that she has selected Brandgenuity as her licensing agency of record. Brandgenuity will help Tornai expand her famous name and her signature blend of high-shine glamour and femininity into a full line of wedding-related products and services.

The Pnina Tornai brand is known for its opulent, dramatic style statements laden with decadent details, as well as her celebration of brides of all shapes, sizes and backgrounds. Brides follow and engage with Tornai heavily on Instagram and Facebook. And in 2020 as brides have pivoted to sequel weddings and micro celebrations, the Pnina Tornai brand has adapted with them. The agency will expand the Pnina Tornai brand into a 360° wedding solution, including bridal party fashion collections, footwear, lingerie, invitations, flowers, experiences and more.
“It is a dream to take my brand to the next level,” said Pnina Tornai, adding, “I want my brides to know that not only can they have a Pnina dress, they can have a Pnina wedding. I felt a real connection with the Brandgenuity team because they understood my brand and had great ideas to surround our brides with what they want on their special day.”

Brandgenuity has partnered with A3 Artists Agency, the talent representation for Pnina Tornai, on this effort.
“We are over the moon about working with Pnina,” said Adina Avery-Grossman, Partner at Brandgenuity. “Pnina has everything we look for in a brand. Awareness, a distinctive design handwriting, an engaged audience and above all, a deep emotional connection and trust with brides everywhere.”

For more information about the licensing program, please contact info@brandgenuity.com or call 212-925-0730.

About A3 Artists Agency
A3 Artists Agency is a leading talent and literary agency known for fostering careers and building the personal brands of some of today’s most notable actors, writers, and content creators across a broad spectrum of the media industry. With offices in Los Angeles, New York, and London, A3 Artists Agency is highly regarded for their talent divisions as well as their alternative and digital programming group, with an impressive lineup of social media influencers who reach a wide global audience. In September of 2018, the agency was acquired by longtime executives, Robert Attermann and Brian Cho, and their new partner, entrepreneur and producer Adam Bold. Visit A3ArtistsAgency.com and follow on social media @A3ArtistsAgency.

About Pnina Tornai
With over 20 years of experience, bridal designer, Pnina Tornai, has established herself as one of the leading names in bridal fashion and evening wear couture. Since 2005, Tornai has dedicated herself to giving thousands of Kleinfeld brides a wedding day look they have always dreamed of. Her signature designs include sheer corsets, extraordinary lace work, high-end fabrications and crystal embellishments. Tornai has generated a global fan base by starring in all 19 seasons of TLC’s Say Yes to the Dress, which airs in over 140 countries.

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness and generate revenue. The agency’s clients include BMW, Church & Dwight, G2 Esports, White Castle, Sanrio, MGM Studios, NFLPA, The University of Oxford and others. Brandgenuity has won numerous industry