(April 18, 2012 – New York, NY) –LMCA (Leveraged Marketing Corporation of America) has named George Williams as the Managing Director of LMCA Asia. George will be responsible for developing new Asian clients from LMCA’s Shanghai office, managing the Company’s relationship with PepsiCo in China and serving other LMCA clients including Forbes, Sears Holdings (Kenmore®, Craftsman® and DieHard® brands)” and Westinghouse.
George Williams is a pioneer in bringing strategic brand licensing into Asia. An American, George relocated to Shanghai in 2001 and has been actively engaged in the establishment and oversight of brand licensing partnerships in mainland China ever since. He has represented major international brands in the negotiation and management of strategic alliances for more than 20 years.
Prior to joining LMCA, George was a founder and managing partner of Novasia, Ltd., a Shanghai-based consulting practice focused on the development of market entry strategies and brand licensing partnerships for the Chinese market. The firm has represented a host of leading western consumer brands in China, including Budweiser, Everlast, Hart Schaffner Marx, Nicole Miller, Perry Ellis and others. George also served as the chairman & CEO of Brand Management Holdings, Ltd. in Shanghai, spearheading the retail development of the Everlast brand in mainland China. George brings a wealth of experience in the inner workings of China’s distribution, marketing and retail industries, and a deep understanding of consumer behavior and local business practices in this important new market.
George earned an MBA from the University of Chicago and a BS in Economics from Colorado College. He has written extensively on brand licensing in the Chinese market.
Allan Feldman, CEO of LMCA said, “The addition of George Williams to the leadership of the LMCA Asia team represents our commitment to offer the best talent in the licensing business to our current and future clients while expanding our footprint in Asia. George’s formidable licensing background, especially in Asia, along with his strategic thinking mindset and disciplined work ethic make for a perfect fit with the mission and goals of the Company.”
About LMCA (www.lmca.net)
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including American Dental Association, AT&T International, Black Flag, Craftsman, Die-Hard, Easter Seals, Forbes, Heifer, Kenmore, Mack Truck, Melitta, New York Philharmonic, Roto-Rooter, Snuggle, Tempur-Pedic, The “21” Club, Uniden, United Airlines, Winchester, Westinghouse and others. The firm is a 25 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering over $5 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York City, Atlanta, Boston, Nashville, St. Louis, Shanghai, China, and Zurich, Switzerland and has experience in over 60 countries.
Contact: Hal Worsham, hworsham@lmca.net, 212-265-7474 Ext. 204