Urban Street artist TVBOY has launched his 2nd apparel at Zara Men, Inditex Group. In their clothing line of Care for Fiber 100% ecologically grown cotton, Zara have licensed TVBOY’s Vandal-i artwork to create a contemporary fashion piece. A large number of units were sold and various reorders.

“The street is my museum and my playground. Society is my inspiration. I like to add some sarcasm and some provocation and then see people’s reactions” – TVBOY.

TVBOY’s book “The Street is my Museum” by publishers Planeta – Libros Cupula, is now available worldwide. With sections on Hipsters, Celebrities, Activism and Politics, it tells a great story of TVBOY’s street art around the world.

TVBOY has high visibility on social media @Tvboy and the press which gives him a direct line to fans and a window to share his artwork with the general public. His work is always current and reflects the situation of today, as in his recent work paying homage to the work of Greenpeace, named “More Plants, Less Cars”. Another release today on Trump’s latest activities, all available to see on TVBOY’s Instagram.

About TVBOY
TVBOY is the artistic name of Salvatore Benintende, an Italian artist born in Palermo on July 16, 1980.

His activity is based in Barcelona where he moved in 2004 and where he founded his movement “Urban Pop Art”.

TVBOY’s style is significantly influenced by the American Pop Art movement, in particular by Andy Warhol, Roy Lichtenstein and Keith Haring, together with Italian art, through the works of Mario Schifano.

His latest series Modern Classics portrays iconic well-known artworks giving them an artistic treatment and transforming them with a sense of irony and sarcasm. TVBOY creates beautiful, funny as well as provocative cynical and occasionally politically incorrect images.

Represented worldwide by Art Ask Agency www.artaskagency.com

About Art Ask Agency
An internationally established licensing agency based in Barcelona, Spain. Offering a complete service to licensees and brand owners around the world.

Our experience with Lifestyle brands, Culture brands, Designers, Illustrators, Character lines and world-class Photographers goes well beyond any borders. We create unique concepts together with established or emerging properties. Working with worldwide rights, offering complete service, fast turnaround, approvals, feedback, newsletters and advertising. Most importantly, we maintain direct personal relationships with all parties.

For more information:
Kirsty Satchel, Licensing Manager, Art Ask Agency s.l.
Kristi@artaskagency.com