ZAG Signs First Pet License with Zippy Paws for the “Miraculous™ Superhero Collection”

Santa Monica, CA –  Global independent animation studio ZAG has signed its first pet license with ZippyPaws to bring superhero favorites Ladybug and Cat Noir from the smash hit animated series, Miraculous™ – Tales of Ladybug and Cat Noir, to dog-loving families across the U.S. through a Miraculous™ inspired dog toy range.

The new toy range includes Miraculous™ Cheeky Chums Plush of both Ladybug and Cat Noir, cuddly crimefighters that take on boredom one squeak at a time; a Miraculous™ Kwami Plush  2-Pack featuring Tikki and Plagg, whose magical powers can transform Marinette and Adrian into the superheroes Ladybug and Cat Noir when wearing their Miraculous; Miraculous™ Rope Gliderz for both superheroes, lightweight flyers for heroic tossing and tugging fun, each featuring their signature logos and made of real mountain climbing rope and durable 1200D nylon fabric; the Miraculous™ Squeakie Pattiez Miracle Box, a soft stuffing-filled toy that features corduroy textured sides and two round squeakers, featuring the printed logos of the magical Miraculouses; and a Miraculous™ Patterned Bone inspired by the Lucky Charms that appear in the show, featuring an allover red and black polka dot pattern and a round squeaker to unleash its special powers!

“So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” commented Jeremy Zag, Founder and CEO, ZAG. “ZippyPaws designs their products not only with lifestyle in mind but also produces the highest quality products that are the safest in the market.”

“We’re so excited to partner with ZAG as the first pet license for Miraculous™ – Tales of Ladybug and Cat Noir,” added Ashley Newman, Director of Marketing and Communications for ZippyPaws. “This collection takes characters and imagery from such a beloved property and really gave us an opportunity to put a fresh new spin on classic ZippyPaws products. As leaders in the pet industry, we took this as an opportunity to bring a brand that is already so family-oriented, into a category directed to the four-legged members of the family.”

Miraculous is a global phenomenon reaching fans across all touchpoints from content to social media to consumer products, promotions, gaming, and live events. Five seasons of the TV series air in over 120 countries around the globe, often garnering #1 ratings. In the U.S., the second half of season five launches in April on Disney Channel, to be followed by Disney+. Seasons one to three are also available to stream on Netflix.

ZAG’s licensing and merchandising, gaming, promotions, and toy groups are helmed by Julian Jacob ZAG, EVP, Global Operations and Head of Consumer Products, which focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.

About Miraculous™ – Tales of Ladybug & Cat Noir

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series started to roll-out in fall 2022, to be followed by the highly anticipated $US100M+ animated feature supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 550 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022; and Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Method Animation (Mediawan Kids & Family), follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?

About ZAG

ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as Ghostforce (2021). ZAG is also currently in production on Melody, an animated feature to star Katy Perry; and recently signed a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. ZAG’s Consumer Products Division, helmed by Julian Jacob ZAG, EVP, Global Operations and Head of Consumer Products, includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.

About ZippyPaws

ZippyPaws was created in 2011, after co-founder Jen Glaser recognized a need for dog toys that were both safe and aesthetically pleasing. Ten years later and ZippyPaws is now a household name, heralded as a leader in the pet sphere. Based in Chino, CA, ZippyPaws currently offers a catalog of over 600 items in a range of categories, has sold over 5.5 million of their iconic donut toy and has donated over a quarter million dollars to philanthropic efforts across the country. Together – through beautifully designed products and a community devoted to giving their pets the best life has to offer – ZippyPaws promises to cultivate curiosity, harness innovation, and keep tails wagging. All without costing an arm and a paw.