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adidas AG – LEGO
Flowers are for everyone! This Originals collection of adult shoes celebrates big dreams and creative self-expression, inspired by iconic LEGO bricks. Colorful lace jewels—the first of its kind—are up-scaled LEGO flower elements. The heel tab jumps with fun using oversized LEGO knobs, while the shell toe and 3-Stripes look iconic like the ’70s original. Made with a series of recycled materials, this upper features at least 50% recycled content. This collection retails at Adidas stores and adidas.com globally and is offered in the full-size run, making them accessible for all.
adidas AG – LEGO
Both on the pitch or in the stands, it’s time to create your own soccer story. The adidas Tiro x LEGO Football collection includes a 30-piece range of authentic football products, including firm ground and turf soccer shoes, warm up jackets and pants, shorts, home and away football jerseys, hoodies, and tees. Created to keep you comfortable on and off the pitch, part of the collection also includes moisture wicking Aeroready, so you stay dry.
This gender inclusive and ageless collection is inspired by LEGO play, inviting all skill levels and ages to get playing and have fun as a family. The collection was inspired by the football fandom craze and launched globally for the World Cup 2022. This is the first foray for the LEGO Group into authentic sports apparel and footwear.
FILA – Van Gogh Museum (IMG)
The FILA x Van Gogh Museum collections pay tribute to legendary art by transmitting elegance to the fashion and art lovers. Within FILA’s fashion charm and Van Gogh’s art world, the collaboration captures the romantic core of young people’s spiritual world and is widely acclaimed as an impressive and successful fusion between fashion and art.
Two seasonal collections of apparel and accessories for adults and children were released in S/S 2022 through more than 2,000 FILA stores and eShops on eCommerce platforms in mainland China, Hong Kong, Macau, and Singapore. The first collection has received 342 million online exposures, 563,000 interactions, one appearance on Weibo’s hot search list, two appearances on Weibo’s hot search entertainment list, and more than 17,000 appearances on Baidu Search Index.
Floafers – Crayola (The Brand Liaison)
The Floafers license for Crayola Silly Scent was born by accident as a creative solution to correct color matching of Floafers products during Covid when we were unable to travel to the factories. Our products were not coming back with the correct colors, so we sent Crayola crayons to match the colors. As we were breaking the crayons in half to send one to the factory and keep one for ourselves, we noticed they were scented and in that moment the idea for scented footwear was born!
Raising the senses from look, feel, color, and now adding scents has never been done before on foam, with printed patterns designed to look like a child colored them. Floafers Silly Scented Footwear for children are now sold in footwear retailers including DSW, Zappos, Shoe Carnival, and many independents.
H&M – LEGO
H&M and the LEGO Group team up to celebrate the power of play and creativity. The newly unveiled H&M x LEGO Collection is packed with playful prints of the iconic LEGO brick. Bright colours, fun designs, and smiling LEGO Minifigure heads have been used throughout the range to allow children to express themselves through fashion.
The collection is designed to celebrate kids’ boundless imaginations and was inspired by the creativity of LEGO play in the brand’s 90th year. The kidswear range includes hoodies, t-shirts, dresses, skirts, shorts, matching sets, and accessories in off-white, muted green, peach, purple, and, of course, the vibrant colours of the iconic LEGO bricks that inspired the designs.
Sofia Löfstedt, Head of Kidswear Design at H&M commented: “We’re thrilled to be launching this collaboration with the LEGO Group, a company with many shared values and the belief of all kids having a right to be their true self.”
Modern Works – Kodak
Modern Works has successfully entered the kids apparel market with its innovative range of clothing and accessories. Bright yet sophisticated colors enhance modern designs, and exciting branding elements from the Kodak archive are utilized. High-quality fabrics were used to ensure customer satisfaction and a premium feel, while the clever integration of Kodak Kolorkins, a beloved stuffed animal from the ‘90s, attached to the backpacks adds an extra layer of nostalgia and appeal. The overall collection has received a highly positive response from the target age group.
