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Adidas – The Simpsons
To celebrate the iconic partnership of Adidas and The Simpsons, the teams fused animation and streetwear to bring together a one-of-a-kind collection. The shoes draw on inspiration from instantly recognizable moments in the show—the Forum Low uses tones from The Simpsons’ living room while the Adiform Superstar keeps fans’ heads in the clouds with the famous Adidas logo hidden amongst them. Stepping into launch day, Cloudy Donut Co. trucks were wrapped in iconic show elements and parked outside Foot Locker and Champs in Times Square. Inside the stores, fans enjoyed a retail display that brought Springfield to our world, dressing room overlays, and a fun gift with purchase. The shoes are so iconic that Lionel Messi recently sported them at an event.
AKILA – The Beatles (Bravado)
Los Angeles eyewear brand AKILA have unveiled a new collection of sunglasses created in collaboration with The Beatles. The officially licensed AKILA x Beatles collection features A-Side and B-Side, two frames inspired by the iconic look of the born Liverpoolers. Both designs pay homage to The Beatles’ classic aesthetic, and each set of sunglasses is crafted with a Pepperland color palette that arrives in custom-designed Yellow Submarine packaging. A-Side: A-Side is a round frame with timeless utility—always a top fit and look. Constructed from polished metal and eco-friendly acetate, these sunglasses balance classic inspiration with modern design principles. B-Side: A slim rectangular frame with subtle psychedelic influences, B-Side can be spun at different speeds to suit the vibe. Whether understated or boldly adorned, these sunglasses properly finish any look.
Anya Hindmarch – Mr. Potato Head
Luxury label Anya Hindmarch collaborated with Hasbro to launch an eight-piece capsule of small leather goods that spotlights the cross-generational pop culture icon MR. POTATO HEAD in his classic derby hat, mustache, and bright red nose. Featuring crafted leather and other premium qualities, the full range catered to both men and women with items such as a cross body bag, key fob, ear pods pouch, phone pouch, zip card case, and more! The collection brought the brand to life for fans using Anya Hindmarch’s distinctly fun, lively, and sustainable vision. The collection garnered more than 430 wholesale orders across eight styles, with high demand in Europe, Asia, the U.K., and the U.S. The Raffia Crossbody was a top seller, with 100% retailer sell through at Matches Fashion and Fengmao.
Crocs – Shrek
What started as an online movement to “make Shrek Crocs real” was brought to life with the much-anticipated debut of the limited-edition Shrek x Crocs. The swamp-stomping version of the Classic Clog features a neon green color palette with light brown spotting (to pay homage to Shrek’s often dirtied appearance), paired with the beloved ogre’s nose and ears placed at the front of the shoe. Celebrated as “wonderfully hideous” by fans around the globe, this collaboration was absolute destiny for both the much memed ogre and the true original “ugly shoe” brand of Gen Z. The campaign launched with a teaser campaign that got the internet buzzing and was followed by a multitude of leaks, indicating a pent-up demand that was managed with a lottery purchase system at launch. Over 300 million media impressions and 40 million views on TikTok later, the clogs sold out online in just hours in the U.S., Brazil, Australia, and more, and retailers reported empty shelves after just 24 hours.
Eton Shirts – The Beatles (Rights & Brands)
Eton is a company founded in 1928 in Sweden. Today, Eton has grown into a global brand with a strong footprint in about 50 countries,including flagships in the U.K., the U.S., Germany, Sweden, and Denmark, and a dedicated eCommerce site.
Eton describes this Beatles collaboration as “a shirt collection for Beatlemaniacs, by Beatlemaniacs.” The collection serves as an ode to The Beatles’ expansive discography and draws profound inspiration from their vast musical repertoire with each piece showcasing unique artistic reinterpretations of the iconic elements from the band’s history. Each shirt is a tribute to a different band member in different ways and some shirts are inspired by pieces worn by the band members themselves. The collection was pre-launched with the campaign “Ticket to Buy.” Using barcodes from select The Beatles records, fans could access the collection early by entering the barcode on the Eton online store. The collection was sold worldwide at Eton Stores and retailers, including Harry Rosen stores in Canada.
GUCCI – Gremlins
One of Alessandro Michele’s last collections before leaving the Gucci Maison takes inspiration from The Gremlins world and brings them into life with a full line including apparel, accessories, and footwear, The Gremlins collection was part of the Twinsburg fashion show at Milan Fashion week, where Gremlins were amongst the protagonists on the catwalk. This was a global launch in S/S 2023 that registered exceptional sales results and was of inspiration for other fashion maisons and fast fashion retailers who launched other The Gremlins collections in the next seasons.
Pandora A/S – Game of Thrones (Nordic Licensing Company A/S)
The Game of Thrones x Pandora collaboration launched globally on September 28th, 2023 and including 12 SKUs—charms, earrings, pendants, necklace, bracelet, and rings. Launched with an extensive 360-degree campaign including a press release, website, newsletters, and retailer in store. Social media on Instagram, Facebook, TikTok. Extensive local influencer campaign in countries such as the U.S., France, Italy, Singapore, South Korea, Romania, Poland, and Australia. The engagement on social media exceeded all expectations. The six Instagram posts within the launch week generated over 18 million views, which is the highest ever in Pandora’s history, with 175% above average views. The engagement rate was 88% above average. The TikTok campaign ended up in the top 10 of all campaigns ever. The campaign is unique in the look and feel more towards fashion than traditional licensing, which is seen in the styling of the models and the photoshoot location. Sales exceed expectations.
