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Disney The Little Mermaid – The Walt Disney Company
Supporting the theatrical release of The Little Mermaid (2023), Disney developed robust global product programs for fans of all ages across all lines of businesses. Marketing support came from major retailers in North America. Retail support included an apparel and accessories collection at Target in collaboration with Colleen Atwood, the film’s costume designer. Hardline products included toys from Mattel, Jakks Pacific, LEGO, and more. Softline products included kid’s apparel and accessories lines from H&M and Janie & Jack, and jewelry from Pandora. Consumable products included collaborations with Black-owned brands, including Black Girl Sunscreen and Carol’s Daughter. The film also inspired an immersive play experience at CAMP’s Atlanta store showcasing an undersea adventure complete with a magic show in Ursula’s lair, live music, puppetry, and Ariel’s Grotto.
Monster Jam! – Feld Entertainment
Monster Jam is the most action-packed live event on four wheels where world-class drivers compete in front of capacity crowds around the globe. Monster Jam is high octane, spontaneous entertainment featuring intense competition and the most recognizable trucks in the world, including Grave Digger, El Toro Loco, Megalodon, and ThuderRoarus. Touring to major cities across the globe, Monster Jam live events feature jaw-dropping competitions such as Racing, Two-Wheel Skills, Donuts, and Freestyle. Fans get to be part of all the action as official judges of select competitions! Almost five million fans attended Monster Jam in 2023! The best show on DIRT!!
Ted Lasso – Warner Bros. Discovery
In celebration of Ted Lasso Season 3, Warner Bros. Discovery launched a lineup of merchandise and experiences, extending the show’s legacy of spreading joy and optimism beyond the screen. Tapping into its endearing characters and life-affirming messages, fans could own a tangible reminder of the show’s inspirational message BELIEVE, biscuit-flavored ice cream, replicas of Nike’s AFC Richmond team product, and more. Collaborations with popular licensees included Nike, Mattel, Build-A-Bear, Jeni’s Ice Creams, Airbnb, Fisher-Price, Usaopoly, Funko, McFarlane, Hallmark, Stance, Crocs, and more. For WBD’s DTC shop, a custom microsite—AFCRichmondShop.com—provided fans an in-world team store featuring an exclusive collection, personalized jerseys, and a hand-painted jacket. Highlights include more than 10 million social views for the Nike spot, #1 property on the DTC shop, Jeni’s ice cream sell-out, and Ted Lasso’s consumer products’ campaign being honored in Variety’s 2023 Brandmakers Impact Report.
Teletubbies – WildBrain
WildBrain’s Teletubbies continue to take the world by storm, spreading their message of ‘Big Love’ to fans everywhere.
Building on the brand’s 25th anniversary celebrations in 2022, last year saw a vibrant roster of global collaborations across multiple categories for the colourful quartet, including toys, events, apparel, and accessories, alongside growth in the digital space and fresh promotional activations in key markets. Highlights include a brand new eCommerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China, and a global partnership with leading lifestyle retailer MINISO. The Teletubbies also teamed up with acclaimed fashion designer Christian Cowan, which had everyone buzzing about those viral neon-green Dipsy boots. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa, and Po connect with kids and ‘kidults’ alike. They have cemented themselves as beloved pop culture icons, adored by celebrities and culture setters, with an enduring fandom that continues to drive exciting new partnership opportunities around the world.
Yellowstone – Paramount Global
Over two years, Yellowstone has nearly doubled in its revenue trajectory from a licensed brand to a powerful lifestyle brand. Paramount took TV’s #1 linear-defying hit and grew the IP into a massive consumer products franchise. In a challenging time in entertainment, with strikes and no new content, Yellowstone grew its audience share with its broadcast premiere on CBS. Aided by Paramount’s strategic support, this allowed Yellowstone to dominate in retail. With over 100 active licensees, Yellowstone’s rugged western appeal has resulted in cross-category expansion, powerful retail statements and pallets, and top selling products across Walmart, Sam’s Club, Target, Amazon, and Paramount’s DTC.
