Register now for free: Brand Licensing Europe – Europe’s leading event for licensing and brand extension: 24-26 September, ExCeL, London

Brand Licensing Europe (BLE) has unveiled a host of new purpose-led content and initiatives to further enhance the visitor experience, support and promote underrepresented communities, invest in the next generation of licensing talent and reduce carbon emissions.

Educational content:

• Wednesday 25 September:
  • 11:00–11:30: Innovating Fashion: The Future of Adaptive Clothing in Licensing with Character.com
  • 16:00–16:45: Mapping a sustainable pathway: how the industry is adapting to new demands with Products of Change
• Thursday 26 September:
  • 10:00–10:30: Unlocking careers in licensing: advice and opportunities
  • 11:00–11:30: What makes a sustainable and ethical brand in 2024? with the GOOD Shopping Guide

 Non-profit brands:

Attendees will enjoy meeting lots of charities and non-profits in the Brands & Lifestyle zone, including:

• First time exhibitor: London Zoo, a ZSL conservation zoo, is theming seating areas that highlight animal welfare, the importance of conservation and London Zoo’s sustainability programme
• Also new for 2024: Ashmolean Museum, The British Museum, The Royal Pavilion at Brighton, The National Gallery
• Returning for 2024: Royal Horticultural Society, RSPB, V&A, Natural History Museum, English Heritage, Van Gogh Museum and Imperial War Museums

Supporting communities:

• Black Lives Matter Licensing returns to exhibit at BLE this year
• Local students have been invited to enjoy work experience at this year’s BLE
• Following last year’s success, students are being invited to attend on Day 3 to find out more about the licensing industry as a potential career prospect and meet some of the key players at the show
• Pronoun badges will be available at registration for everyone who would like to wear them
• The BLE Wellness Lounge (A272) will include space to unwind and receive a massage with money donated to local charities

Sustainability initiatives:

• Products of Change will host a re-sale store at BLE to raise money for industry charity The Light Fund and encourage attendees to buy pre-loved product and reduce waste. Brands can contact nicola@productsofchange.com to donate.
• The BLE event team is aiming for all feature areas to be rated Gold as part of the Informa Better stands initiative https://betterstands.info/
• This year’s lanyards are made of rPet (recycled plastic) and can be taken home or return to be reused
• Attendees will notice more digital and less printed signage
• Refillable water stations can be found in the ExCeL boulevard
• Sustainable food and beverage packaging used in the ExCel cafés and bars
• The Rewind carpet range used at BLE 2024 is a zero-to-landfill alternative, taking 55% fewer carbon emissions to make and is manufactured completely latex-free. Rewind is also recycled into a high-grade mono-recyclate, which allows for easier recycling.

“It’s critical that BLE supports everyone who is involved in, impacted by or could benefit from being connected with the licensing industry – whether that’s shining a light on the amazing consumer products being developed for and by minority communities including the Black community and those with accessibility needs, giving underprivileged students access to an exciting and rewarding career pathway, or doing everything we can to improve our sustainability credentials and provide valuable guidance and advice for BLE attendees targeting with cutting emissions,” said Ella Haynes, BLE event director.

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International    
Licensing International is the leading trade organisation for the $350+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.