The adventures of the intrepid superheroes  from the globally loved CG-animated series “Miraculous™- Tales of Ladybug and Cat Noir,” will come to La Piadineria thanks to an agreement between Miraculous Corp and the Italian restaurant chain.

La Piadineria is a leader in the fast food sector and has created a children’s menu that will include “Miraculous™” themed gifts. The agreement was brokered by DeAPlaneta Entertainment, the licensing agent for the “Miraculous™” brand in Italy, Spain and CEE.

This autumn, youngsters who order an “Enjoy Menu” at any of La Piadineria’s more than 400 restaurants in Italy will receive, along with a delicious piadina (bread made with wheat flour that is one of the true emblems of Italian cuisine) and a drink, a school accessory from the “Miraculous™” brand: drawstring bags, pencil cases, foldable water bottles, shoulder straps and lunch boxes. All the gadgets have been created in collaboration with Dynit.

In the words of Antonella Ceraso, International Consumer Product Director of DeAPlaneta Kids & Family, the agreement with La Piadineria represents “a great opportunity to expand the Miraculous™ phenomenon in Italy, and expand DeAPlaneta Entertainment’s network of partners. We will actively participate in this collaboration, supporting the campaign through our broadcasting and marketing channels”.

Miraculous Day will be celebrated on 28 September, and La Piadineria is preparing a special activation in its restaurants, which will include multiple surprises and meet & greet opportunities with the brand’s cosplayers. Events will take place across several locations: CC TO DREAM on 28 September (Miraculous Day) from 14:00 to 20:00, CC LE COLONNE on 5 October (New Opening) from 14:00 to 20:00, and Rodengo Franciacorta Outlet on 12 October from 14:00 to 20:00.

DeAPlaneta Entertainment manages in Spain, Italy and CEE the licenses for Miraculous Corp’s Miraculous™ brand, based on the animated adventure series “Miraculous™– Tales of Ladybug and Cat Noir.” Parisian teenager Marinette leads a busy double life: when she’s not at school or with her friends, she transforms into the superheroine ‘Ladybug’. A youthful, strong and independent character that encapsulates the values of girl empowerment and inspires girls to dream big.  Available in over 150 countries, the brand has become a global pop cultural phenomenon with over 40 billion views on YouTube; over 250 million downloads of the official app; and over 725 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5B worldwide. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.