The First ever Brand Licensing Fair in Africa.

Licensing is everywhere around us, although we often do not realize or know what is behind these products or services. Licensing is the transfer of rights to a trademark for its use applied to a certain category of products or services, for a specific period and location, in exchange for a monetary sum in the form of royalties. Licensing is a way to extend a brand to new activities without making major investments in new manufacturing processes, machinery or facilities.

Brands Licensing Africa ushers in a new era for brands, bringing together the licensing industry and African stakeholders in Africa for the first time.