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Scholarship Spotlight: Skylar Grady, Student at Howard University image

Scholarship Spotlight: Skylar Grady, Student at Howard University

The Licensing International Foundation’s mission focuses on the next generation of licensing leaders, awarding students from around the world who are interested in a career in brand licensing at all stages of their educational journey.

What was your reaction when you first found out you had received NYWICI’s Brand Marketing Scholarship (funded by LI Foundation)?
When I found out that I received a Licensing International Foundation Scholarship I was thrilled and profoundly grateful. It felt like confirmation that all my hard work and dedication was worth the time and effort. Knowing that my efforts had been recognized and that this scholarship would support my educational and professional goals was incredibly uplifting.

What did receiving this scholarship mean to you?
Receiving this scholarship meant a great deal to me, especially considering the financial struggles I’ve faced.  Not only was it a financial relief but it was a sense of reassurance and hope. This support alleviated a significant burden, allowing me to focus more on my studies and less on the stress of how to cover educational expenses. From the scholarship, I gained a boost of confidence that I could continue pursuing my goals despite the financial challenges.

How has the Scholarship Program helped jumpstart or further your career?
The Scholarship Program has been instrumental in jumpstarting my career in several ways. First, the scholarship has provided me with valuable networking opportunities and access to industry events that I may not have been able to attend otherwise. The recognition from receiving the scholarship also bolstered my resume and LinkedIn, making me a more competitive candidate for jobs and internships. It has given me the confidence to pursue opportunities that I might have hesitated to apply for without this endorsement. Overall, the Scholarship Program has been a significant catalyst for both my personal and professional advancement.

Did this scholarship make you rethink your career goals?
Absolutely! Originally, my focus career-wise was directing for television and film, but now I have interests in marketing and brand licensing. Through this scholarship, I have been able to learn more about the world of brand licensing and understand Licensing International as a pivotal player in the industry. Before this, I had no idea about the licensing industry but the scholarship and professionals at Licensing International have deepened my appreciation and interest in pursuing a career in this field.

How have you grown professionally and personally from this experience?
This experience has contributed to my growth both professionally and personally in significant ways. Professionally, it has deepened my understanding of the licensing industry and exposed me to key players and practices within the field. I’ve gained valuable insights into the industry’s dynamics, which has helped me refine my career paths and focus on where I’m most passionate. On a personal level, the scholarship has bolstered a sense of accomplishment. Knowing that my hard work has been recognized and supported has been incredibly empowering. It has also taught me the importance of resilience and gratitude, as I’ve learned to navigate challenges with a renewed sense of purpose and determination.

What advice would you give to current college students who are thinking of applying to the 2025 Scholarship Program?
To the current students who are thinking of applying to the 2024 Scholarship Program, you should tailor your application to reflect how your aspirations and experiences align with the program’s mission. Be sure to highlight your strengths by emphasizing your academic achievements and extracurricular activities and have a clear passion for your field of study and career goals and express it in your application. Lastly, stay positive! The application process can be competitive but keep a positive attitude and don’t get discouraged by setbacks. Remember that what is meant for you will not miss you.

Looking ahead, what are your next steps or aspirations?
I look forward to joining the marketing and advertising industry for media and entertainment. 

 

As part of our mission to inspire the next generation of talent globally while advancing the understanding of licensing in society, Licensing International’s Scholarship Program grants scholarships to deserving individuals around the world who are interested in a career in brand licensing. Scholarships are available for students at all stages of their educational journey seeking degrees in business, marketing, design, engineering, entrepreneurial studies, e-commerce, and other brand licensing industry-related programs, and will be made directly to the institution to cover educational expenses.  Support the next generation of brand licensing professionals with a donation to the Licensing International Scholarship Fund. Even the smallest donation can make an impact in our community.

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