New York – As Popeye’s 95th anniversary celebration continues, King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has launched a variety of innovative partnerships and collaborations that embody the timeless spirit of the iconic sailor man. From trend-setting fashion and collectible watches to nostalgic energy drinks and premium collectibles, fans of all ages can experience Popeye’s strong to the finish spirit through a range of stylish and adventurous offerings.

New and upcoming collaborations include:

FASHION & READY-TO-WEAR

○ BEASTER x POPEYE (China): Second drop in the streetwear collaboration that blends street style and nautical designs with nostalgic elements from Popeye, Olive Oyl. Available in stores and online

○ Smiffy’s Costumes (UK): Range of Popeye and Olive Oyl costumes designed for adults and children, set to debut in early 2025 in Smiffy’s stores and online

○ ILTHY® (US):   Cleveland-based streetwear brand recognized for its unique blend of art, culture, and community-driven collaborations is partnering with Popeye in 2025

○ COACH (Global) – Popeye sweaters  launching in Coach’s Fall/winter Resort Collection

○ BEAMS Golf (Japan) – New products in the Popeye-inspired golf apparel line

○ Armada Retail Trading Co. (Middle East) – New release of Popeye apparel and accessories

○ The Souled Store (India) – The second line of Popeye apparel and accessories is development for 2025 in follow up to the successful 2022 launch

○ Ocean Park (France) – New Popeye t-shirts, caps, and posters for sustainable, pop-art inspired French t-shirt store

ACCESSORIES

○ Bamford London (UK): The limited-edition Popeye Steel GMT watch (100 units), introduced in September, features a Popeye-themed Guilloche dial and is packaged in a spinach can-inspired case. Available at BamfordLondon.com

○ Gnoce (US): A Popeye & Friends-inspired jewelry collection, with bracelets, charms, necklaces, earrings, and rings, each evoking a sense of adventure and timeless charm.

○ Bavarian Caps (Multi-Territory): Launched in August, this Popeye cap collection is available across Germany, Austria, and Switzerland, both in-store and online.

○ Scally Caps (US): An exclusive Popeye cap and pin set inspired by Boston’s unique culture, available at bostonscally.com, priced between $8 and $52.

○ Skinnydip (UK): Known for its witty, Gen-Z-focused designs, this female-led brand offers a Popeye-themed line of affordable phone cases.

COLLECTIBLES

○ Saturday Morning Cards (Multi-Territory): Launching on November 23, this limited-edition set of collectible mini art prints featuring Popeye is priced at $30 per box. Available in the U.S., Canada, the U.K. and Australia. Second collection, featuring King Features owned property The Phantom, is also in development.

○ MG Collectibles (US/CAN): Collectibles, Toys, Apparel, Hats, Accessories, Graphic Posters, Art Prints, Novelty and more in development for Popeye and Friends, as well as the Defenders of the Earth brand, also owned by King Features. 

FOOD & DRINK

○ Silver Slice Bakery (US/CAN): In a follow up to the cake mix, Olive Oyl Premium Gluten-Free & Vegan Cinnamon Roll Mix launched October 1, priced at $9.99 on Amazon and Walmart, with a Black Friday sale of $5.

○ Player Ammo (UK): A 95th Anniversary Edition powdered energy drink and shaker bundle with a mango-guava flavor, featuring vibrant designs showcasing Popeye and Brutus. Available on the Player Ammo website.

Together, these diverse offerings celebrate Popeye’s enduring legacy, engaging fans through collectibles, fashion, jewelry, and delicious food and drink options.

“Our commitment to honoring Popeye’s legacy while innovating for the future is stronger than ever,” says Carla Silva, Senior Vice President, General Manager, and Head of Global Licensing at King Features. “This vibrant array of collaborations and products spotlight the enduring appeal of our iconic nautical hero. And we look forward to providing fans around the world with more inspirational product and experiences for years to come!”

In addition to these exciting new products, on November 19 the Natural Museum of American History honored Popeye’s 95 years of influence on pop-culture with a special screening event.

The evening centered around the digital premiere of three cartoon shorts from the Popeye the

Sailor series: “Anvil Chorus Girl” (1944), “House Tricks” (1946), and “Olive Oyl for President” (1948). These color shorts were first played theatrically during the 1940s, when Popeye’s popularity reached its peak, immortalizing him as one of America’s favorite characters. A World War II-era mascot for the everyman, Popeye is known for standing up to bullies, protecting the weak, and fighting for what is right. His wit, grit, unforgettable laugh, and love of spinach launched a legacy that remains “Strong to the Finish” almost a century later. For the first time, courtesy of Warner Bros. Entertainment and Popeye brand owner, King Features Syndicate, these shorts were remastered from the 35mm nitrate successive exposure original camera negatives to create a one-of-a-kind viewing experience that fans will never forget. The content will be on exclusive loan to the museum for the remainder of Popeye’s anniversary year.

About Popeye
Sailor. Tough guy. Hero. Legend. That’s Popeye. He’s an underdog with bulging forearms, a mean uppercut, and a love of canned spinach; he is unassuming, unsophisticated, and undeterred by a challenge. From the minute he walked into the comic strip “Thimble Theatre” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture and today remains one of the most recognizable pop culture icons in the world. Popeye is celebrating his 95th anniversary in 2024. For more information, visit www.popeye.com.

About King Features
King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye®, Olive Oyl™, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the

Magician. King Features produced the Emmy-nominated series The Cuphead Show! with Netflix Animation that debuted in 2022 and continues to air on the platform. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™, and dozens of others as well as columns, editorial cartoons, and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle, and Times Union (Albany, New York), and operates local digital marketing services and directories.

About ILTHY®
ILTHY® thrives at the intersection of art and community, becoming a cultural staple in Cleveland and beyond since 2010. Our distinctive style and deep roots in street culture allow us to create not just apparel, but experiences that spark the imagination and ignite the creative spirit.

About Bamford London
Bamford London is the world’s ultimate hub for personalized luxury products. Bamford London proudly presents a fantastic range of watches and meticulously crafted, top-class accessories that have been designed to complement your lifestyle and re-define luxury as a truly personal statement. Personalization is paramount to the business and is the bedrock of everything they do – constantly delivering the highest quality service. The Bamford Mayfair watch was the first to launch which evolved on the wrist of their clients and was inspired by George Bamford, the founder of Bamford Watch Department to satisfy the clients desires. George and the team continue to drive innovation with their Bamford London GMT, Bamford Mayfair Sport and Bamford B347 models.

About Time Zone
Time Zone was founded by a dynamic team of visionary horological entrepreneurs united by a shared passion to redefine the boundaries of timekeeping and elevate the art of watchmaking. The goal of Time Zone is to bring the design-language normally linked to the world of highhorology, to the mass-market arena. Time Zone delivers high quality watches with a mixture of designs. They can be either fully made in the far east or certified Swiss made and are available with quartz and/or mechanical movements. We produce watches in all sizes and materials (synthetic/silicone, stainless steel, titanium, carbon fiber, precious metals, etc). We also produce watches in small series and create limited edition models, for instance to celebrate an anniversary, championship, a movie release, etc. For some of our limited-edition series Time Zone works in close collaboration with renowned Swiss watch manufacturers.  

About Scally Caps
There is a certain vibe in Boston that starts with its’ people. It’s their sarcasm, their underlying rugged persona…and the one-of-a-kind culture they all embrace. Knowing that there is no better way to share this with others than in the form of Boston’s most culture-defining piece of headwear—the ’scally’ cap—Boston Scally Company was soon established.

About SkinnyDip
Female-led, trend-driven and fuelled by what’s going on both IRL and on social media too. The heart and soul of Skinnydip has always been about serving up unique, witty and stand-out products to our ever growing community of customers, influencers and celebrities around the globe. We’re incredibly proud to be a constant work-in-progress with regards to empowering women, get people talking and inspire the next generation of female creatives both from our studio in Camden, in our Skinnydip stores and on our website too. Basically acting as your BFF for all things fashion and lifestyle, we collaborate with likeminded partners to spread instant joy across the globe.

About Saturday Morning Cards
SMC, which stands for Saturday Morning Cards, is a brand that aims to capture the nostalgia of the good old days when Saturday mornings were filled with watching cartoons, playing with toys and video games, and just being a kid. With a focus on retro IPs, fused with combining Art, Pop Culture and Collectibles,  SMC is creating limited edition collectible mini art with modern designs that perfectly captures that Saturday morning experience again. Now come join the official SMC club today and collect what you love!

About Silver Slice Bakery
Silver Slice Bakery specializes in crafting not only gluten-free classics like cinnamon rolls, muffins, cookies, donuts, breads, and rolls, but also unique, custom gluten-free & vegan baked goods. Our products are renowned for their fresh-baked quality and are proudly served at The Hyatt Regency Seattle, Bellevue, Renton, The Grand Hyatt Seattle, The Thompson Hotel, and The Renaissance Seattle Hotel.