Los Angeles, CA – TRADER VIC’S, the legendary restaurant group known for its exotic cocktails and Polynesian-inspired cuisine, has announced a multi-year publishing partnership with Weldon Owen International, an imprint of Insight Editions. This collaboration will bring the brand’s classic and iconic recipes to a wider audience through a series of cookbooks and cocktail books.

The partnership comes on the heels of the announcement of the Fall 2025 opening of TRADER VIC’S Los Angeles location. With a history spanning over 90 years, TRADER VIC’S has operated locations in New York, Beverly Hills, Emeryville, London, Atlanta, Bangkok, Dubai, Miami, and dozens more, including the upcoming June 2025 opening in Kona, Hawaii.

“2025 is a very exciting year for TRADER VIC’S,” said Rhett Rosen, CEO of TRADER VIC’S Hospitality Group. “Partnering with Insight Editions and releasing new cookbooks and cocktail books alongside our Hawaii and Los Angeles openings will further lay the foundation for the brand’s expansion initiatives. TRADER VIC’S has been a primary inspiration for modern cocktail and tiki culture, and we are excited to introduce our authentic cuisine and drinks to a new generation. Trader Vic’s continues to grow in all facets and now perfectly is positioned to extend into a wide range of lifestyle categories.”

“We are thrilled to work with the amazing team at TRADER VIC’S to build a modern vision for the brand and its iconic food and original drinks,” said Roger Shaw, VP and Publisher at Weldon Owen. “The new cookbooks and cocktail books will retain the classic essence curated by Trader Vic Bergeron during his decades at the helm, while also introducing the world of exotic and tropical dining to an entirely new generation.”

The licensing deal was facilitated by Perpetual Licensing, TRADER VIC’S exclusive licensing agency.

About Trader Vic’s
With 26 locations, globally in the United States, Europe, Middle East, and Asia, Trader Vic’s Worldwide is known for its authentic, island ambiance and world-famous Tiki cocktails. Home of the Original Mai Tai®, created in 1944 by Victor “The Trader” Bergeron, the legendary cocktail has become the most replicated tropical drink of all time. Offering innovative Asian fusion cuisine set in a tropical paradise, Trader Vic’s is a can’t-miss destination whether visiting for happy hour, brunch, a leisurely supper, or any other occasion.

About Weldon Owen
For over 40 years, Weldon Owen, an imprint of Insight Editions, has been a publisher of books on food and drink including the James Beard Award winner Dark Rye and Honey Cake by Regula Ysewijn, The German Baking Book by Great British Bake-Off stand-out Jurgen Krauss, Everyday Entertaining by social media star Elizabeth Van Lierde, and the bestselling cookbook partnership with Williams Sonoma. Upcoming titles include Italian Cooking with Nonna by Giuseppe Federici, Bitter and Sweet by Omid Roustaei, and Seasons of Greens by Katie Reicher, executive chef of the Michelin-star restaurant Greens in San Francisco.

About Perpetual Licensing
Founded in 2004 and celebrating its 20th year in business, Perpetual Licensing is a leading licensing agency dedicated to helping clients leverage brand equity by creating strategic product extensions. Perpetual’s team is comprised solely of licensing professionals, each with more than 25 years’ experience. Perpetual’s brand licensing experts build merchandise licensing programs for forward-thinking brand owners seeking to license-out their brands and trademarks, as well as for category-leading manufacturers looking to license-in or acquire brand licenses. For more information, please visit www.perpetuallicensing.com.