Santa Monica, CA —  JAKKS Pacific is launching licensed Roxy Dolls, a fashion and action sports-inspired  line, exclusively at Target in June 2025.

Designed for kids ages 4 and up, these 7.5-inch articulated fashion dolls bring the excitement of skateboarding, snowboarding, roller skating, and surfing into the world of play. Each doll comes with a signature Roxy outfit and on-trend sports accessories, including a skateboard, snowboard, roller skates, or surfboard. The Roxy dolls are part of a licensing agreement with IP owner Authentic Brands Group.

“With Roxy Dolls, we are merging fashion, creativity, and adventure to provide kids with an exciting way to showcase their passion for action sports,” said Debbie Haag, SVP of Marketing at JAKKS Pacific. “In collaboration with Authentic Brands Group, we have meticulously designed these Roxy-branded dolls to be both stylish and highly posable—perfect for hitting the streets, slopes, and waves with confidence and flair.”

Each 7.5-inch articulated doll is designed for easy posing and imaginative play. Outfitted in Roxy-inspired fashions, these dolls are always dressed for adventure. Every set includes a sticker sheet, a comb, and a signature Roxy sport accessory, such as a skateboard, snowboard, roller skates, or surfboard, making them the ultimate companions for stylish and sporty fun.

With an a $19.99 retail price, Roxy Dolls are set to be the ultimate must-have for action sports enthusiasts and fashion lovers alike.