Alphablocks Ltd and Blue Zoo Licensing have appointed Licensing Works! to represent its Alphablocks, Wonderblocks, Colorblocks and Numberblocks brands.

The licensing agency will oversee new merchandise and promotional licensing opportunities while supporting the brands’ global master toy partner, Hand2Mind (H2M), a division of Learning Resources LTD .

Alphablocks, the partnership’s legacy brand, is the hit CBeebies TV show that’s helped millions of children learn to read through adventures, songs and laughter. It focuses on phonics, providing essential reading support for children, parents and educators. With nearly 10 billion views, it continues to be a trusted resource in early literacy development. It’s a ton of fun with letters and words – all built on a firm foundation of key phonics skills.

Numberblocks makes math fun by helping children understand numbers and develop key arithmetic skills through engaging storytelling.  Broadcast in over 100 countries, it is widely available in the U.S. on platforms such as Netflix, Kabillion, Kidoodle TV, Hopster and soon Prime Video. The brand also boasts 2.0+ million daily YouTube views in North America, with over 14 million hours of monthly watch time. Hand2Mind, the global master toy licensee, is set to expand its retail presence to over 2,800 mass-market stores by mid 2025.

Colorblocks introduces young learners to the world of colors, teaching recognition, mixing, contrasts, and patterns through immersive storytelling. Across the globe, parents in their millions seek out color learning content for their preschoolers, and Colorblocks is there to support their journey every step of the way. Colorblocks uses the proven magic of Blocks to help young children dive into the wondrous world of color.

Wonderblocks, the latest addition to the Blocks Universe, fosters problem-solving and critical thinking through Wonder Magic. The series is already gaining traction with North American children and parents on YouTube and YouTube Kids channels.

“We are delighted to be partnering with Licensing Works to bring the ‘Blocks brands’ to the US market. Beloved by children, parents and teachers alike, we are excited to expand product categories available to engage millions of children in the joys of reading, math, color and problem-solving” said Karen McNally, Director of Blue Zoo Licensing.