LOS ANGELES – Care Bears™, the beloved brand known for its messages of sharing, caring, and togetherness, is making a colorful comeback with a new plush collection from Simba Toys, in partnership with Cloudco Entertainment, the brand owner of Care Bears. With a strong emotional connection across generations, Care Bears continues to inspire positivity and joy, especially in uncertain times.

The new plush collection features fan-favorite characters, including Cheer Bear, Grumpy Bear, and Funshine Bear, each bringing their signature personalities and uplifting messages to life. Cheer Bear is always ready to spread happiness and see the bright side of life, using her energy and encouragement to lift others up. Grumpy Bear may be a bit of a grouch, but he reminds us that it’s okay to have off days and that we are still loved no matter what. Funshine Bear is full of playfulness and humor, always working to make sure everyone is having fun and enjoying life. Additional characters in the collection include Share Bear, Good Luck Bear, Togetherness Bear, and Flower Power Bear, each designed in super-soft plush with their signature belly badges. The range offers a variety of sizes, including a 60 cm plush for a standout gift and 23 cm and 35 cm plush for collectors and fans of all ages.

“The Care Bears have always been more than just plush toys—they represent optimism, comfort, and the power of sharing and caring,” said Bruce Cheltenham, Global Licensing Director, Toys & Hardlines at Cloudco Entertainment. “This collection with Simba Toys perfectly embodies what the brand stands for, and we are thrilled to see such a strong response from fans and retailers alike.”

Since its launch, the Care Bears plush collection has seen a strong retail response, with high sell-through rates and multiple reorders at key locations. As demand continues to grow, the collection is expanding to major retailers across EMEA, ensuring more fans can find their favorite bears in stores and online.

“We are excited to see how well the Care Bears range is resonating with fans,” said Werner Lenzner, Senior Licensing Manager at the Simba Dickie Group. “The collection taps into both nostalgia and collectibility, making it a must-have for longtime fans and new audiences alike. With more characters set to launch soon, we look forward to expanding the range and bringing even more of these lovable bears to the market.”

The Care Bears brand continues to grow, driven by the kidult trend, where adults rediscover the icons of their childhood through collectibles, plush, and accessories. Whether as a nostalgic keepsake or a thoughtful gift, Care Bears remains a cherished brand for fans across generations.

“The love for Care Bears spans generations, and this latest plush collection highlights their timeless appeal,” added Charlotte Payne, VP, International Licensing at Cloudco Entertainment. “As fans embrace nostalgia and the joy of collecting, we’re excited to see the brand thrive and bring comfort, happiness, and a little bit of magic to everyday life.”

The Care Bears plush collection from Simba Toys will be available at leading retailers and online this spring. Pricing will vary based on size, starting at approximately €10.

About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. With over 40 years of heartwarming adventures, Care Bears were named as “The #3 Top New Licensee Signed” by License Global Magazine in 2023.

About Simba Toys
Simba Toys is part of the internationally successful Simba Dickie Group and was founded on 1 May 1982 by Fritz Sieber and his son Michael. Simba Toys, with its comprehensive product range, is one of Europe’s leading toy manufacturers and retailers. It has almost 30 brands and a strong license list, and strives constantly to encourage, inspire and entertain kids. As one of the top five toy manufacturers in Europe, the SIMBA DICKIE GROUP operates internationally with a workforce of approximately 2,600 people. In 2024, the Group recorded revenue of €711.7 million. The family-owned company, founded by Fritz and Michael Sieber in 1982, has been managed in the third generation by CEO Florian Sieber since 1 May 2021. Almost all toy categories for every age group are represented under the umbrella of the Group. The product range comprises more than 4,000 inspiring items – from the popular BIG Bobby Car and playhouses from Smoby Toys to the dress-up doll Steffi Love from Simba Toys, wooden building blocks from Eichhorn and toy cars from Majorette and Dickie Toys. The Group’s corporate philosophy can be described in five words: “We love to make toys”. This is also reflected in the company’s guiding principles: Consumer focus, simple structures, a people-oriented approach, integrity, sustainable success and diversity. The vision is: We want to play an essential role in everyone’s childhood – being the most passionate family-owned toy company.