CASETiFY – Sanrio Characters Collection (Alifish)
From the moment it launched, the CASETiFY x Sanrio characters collection has won rave reviews. The Lantern Moment series featured beloved Sanrio characters reimagined in enchanting new-Chinese-inspired attire, blending playful charm with refined Eastern aesthetics. Highlighted by creativity, contemporary oriental elegance, and multidimensional artistry, this collaboration masterfully fuses dreamlike fairytales with traditional Chinese design. Through meticulous craftsmanship, CASETiFY seamlessly weaves iconic Sanrio characters and storytelling into diverse artistic scenes—transforming everyday tech accessories into wearable expressions of imagination and beauty. More than just protective cases, they’re portable portals to childhood wonder, bringing joy and artistry to your fingertips. Equally captivating is the Enchanted Garden Adventure series, where Sanrio characters transform into magical garden sprites. This collection invites fans on a delightful journey through a storybook realm brimming with surprise, charm, and fairy-tale magic.
Hyundai – Peanuts Themes (WildBrain CPLG)
This global collaboration between Hyundai and Peanuts launched in December 2025, marking the beginning of Hyundai’s plan to expand its suite of digital features for 2026 and beyond. The focus on personalization embodies the vision to provide customer-centric innovation, ensuring each journey feels as distinctive as the drivers behind the wheel. There are three exclusive themes available to purchase: Snoopy’s Universe, Charlie Brown and Friends, and Road Trip. All three themes feature the iconic characters and aim to enhance the in-car experience. The initial roll out has generated a lot of buzz through social media and car enthusiast press.
Mahindra Group – Batman Electric SUV
In August 2025, Mahindra Group—a top 10 Indian business house valued at over US$19 billion, operating in over 30 countries and the second-largest passenger car manufacturer in India—redefined the automotive launch playbook with the unveiling of the world’s first Batman-inspired commercial electric SUV. More than a product reveal, Batman Edition BE6 became a global pop-culture moment where performance, design, and storytelling converged. All 999 units sold out in just 135 seconds, setting a new benchmark for demand. The launch generated 8.6 billion digital impressions (cumulative, non-unique) worldwide. Batman Edition BE6 wasn’t just talked about—it was experienced. By authentically integrating an iconic global IP into a future-forward electric vehicle, Mahindra delivered bold innovation, cultural relevance, and marketing excellence at scale, resulting in one of the most disruptive automotive launches of 2025 in India and globally.
Realme – Game of Thrones Phone Case
In a stunning debut in October 2025, Warner Bros Discovery Global Consumer Products and Realme collaborated on the limited-edition Game of Thrones Realme 15 Pro, unveiled internationally as the world’s first heat sensitive, color-changing mobile phone. Iconic elements from the series were integrated seamlessly across hardware and software, translating the story and aesthetic philosophy of Game of Thrones into product design. Worldwide amplification through social livestreams generated more than 53 million cumulative views and over 8.37 million interactions. Top tech KOLs, including Bored at Work and Daniel Sin, supported the launch with videos exceeding 10 million views each. Fan enthusiasm extended organically through more than 260 UGC posts, exceeding 550,000 views and daily active engagement peaking at 1.04 million. Cumulative organic KOL reviews generated over 40 million views. The launch clocked record-breaking momentum on Realme’s website and India’s Flipkart, with eCommerce and Google search volume hitting a record high at 111% of the Standard 15 Series mobile device.
Stern Pinball, Inc. – Star Wars: Fall of the Empire Pinball Machines
Stern Pinball’s Star Wars: Fall of the Empire pinball machines bring one of the most iconic franchises in entertainment history to life. The machines expertly pair legendary themes from Star Wars with imaginative gameplay, the company’s next-generation SPIKE 3 technology, hand-drawn artwork, inventive Star Wars-inspired storytelling, and impressive audio engineering that features custom voice acting from actor Chris Bartlett as C-3PO. Stern Pinball’s dedication to honoring the Star Wars legacy, paired with its high-performance technology, has made the Star Wars: Fall of the Empire pinball machines culturally impactful entertainment products and has earned widespread recognition from outlets such as The Verge, The A.V Club, The Pop Insider, and more.
