The Hong Kong Trade Development Council (HKTDC), a statutory body established in 1966 to promote, assist, and develop Hong Kong’s trade, is returning to Brand Licensing Europe (BLE) for the first time since 2018. This year, HKTDC is proud to present nine unique IPs from nine talented Hong Kong designers — most of whom will be making their debut at the show.

The featured IPs are:

Bobo & Friends, CREAMY & CREAMY, Chill Chill Ping, FunBee, Popcorn Prince, Unicorn Dreams, Universal Basketball League, Sugar Free Office, and Sweet Family.

This showcase provides a dynamic platform for exploring potential business collaborations and discovering fresh creative talent from Hong Kong.

Visitors will also gain insights into the vibrant business landscape in Hong Kong and learn about HKTDC’s upcoming trade events — including the Hong Kong International Licensing Show (HKILS) and the Asian Licensing Conference (ALC) in April 2026. These initiatives present valuable opportunities for European companies looking to expand into Asia, helping them to plan future partnerships and market strategies.

Joey Ko, Director, UK, Nordics and Ireland at the HKTDC London Office, commented:

“We aim to showcase Hong Kong’s vibrant IP and creative talent, highlighting the city’s innovation and design energy. Through this platform, we hope to connect with industry professionals, explore potential collaborations, and share the business opportunities and support that HKTDC can offer.”

Meet the brands at BLE, 7–9 October 2025, at Booth #D192.