Licensing International has partnered with renowned private equity company Ivest to create a 10-part content series built specifically for Licensing International members and the global brand licensing community. Each video is short, high-impact, and features a three-point learning format that is concise, practical, and easy to absorb.
The series answers the most common questions we hear from brand owners, rights holders, and licensing executives about private equity, growth capital, and how to prepare for an institutional transaction. This content reflects real operating experience across global licensing, consumer products, and M&A execution.
The 10 videos include:
1. How Private Equity Really Works in Licensing
A simple breakdown of how capital is structured, how decisions are made, and why licensing businesses attract premium interest.
2. What Investors Look for in a Licensing Company
Learn about the three factors every institutional buyer screens for.
3. How to Position a Licensing Business for a Liquidity Event
Practical steps to become “investor-ready,” including forecasting, compliance, and contract hygiene.
4. How Valuation is Determined in Licensing Deals
A clear explanation of earnings multiples, growth drivers, renewal risk, and competitive benchmarks.
5. Capital Options for Licensing Companies
Equity vs. debt, minority vs. majority, and how founders maintain control through structured capital.
6. How Private Equity Drives Value After the Deal
Learn about the three-lever operating model, including retail expansion, product development, and international licensing.
7. Common Pitfalls Founders Make in Investor Discussions
The issues that can derail deals include misaligned expectations, lack of preparation, and unclear financials.
8. How to Pick the Right Partner
Learn what differentiates investors, from operating capability to sector expertise to governance culture.
9. Global Licensing Expansion Through Institutional Capital
How PE accelerates global rollouts, JV structures, and strategic licensing partnerships.
10. The Founder Experience: What Really Happens After Closing
A transparent view of the first 100 days reporting, integration, and strategic alignment.
