Acamar Films signed a licensing agreement with collaborative events company Inscenando-Eventi su Misura to bring Bing meet and greets to Italy. The deal was brokers by the Maurizio Distefano agency.

The partnership aims to develop a structured program of activities featuring Bing and Flop costume characters across shopping malls nationwide. The initiative is designed to deliver immersive, high-impact live experiences that strengthen brand awareness and foster meaningful, direct engagement with families.

Bing is one of the most beloved preschool properties, airing daily on leading children’s TV channel Rai Yoyo and boasting more than 1.8 billion views on the Italian YouTube channel. The series authentically reflects the everyday experiences of young children, with episodes developed in collaboration with child development experts. The brand campaign Getting ready for life… It’s a Bing thing! launched in 2025 and runs throughout 2026 and beyond, supporting children as they navigate first experiences, understand new emotions and master daily routines, equipping them for life’s early milestones.

Inscenando – Eventi su Misura has more than 15 years of experience in the events and licensing sectors. The company relies on established partnerships with trusted, innovation-driven suppliers and places strong emphasis on delivering tailor-made events designed to meet the specific needs of each client.

“We are very pleased with this agreement, which will further strengthen the presence of Bing appearances throughout Italy, delivering memorable experiences for young fans and their families,” stated Maurizio Distefano, President of Maurizio Distefano the evolution of Licensing. “Our goal is to develop engaging formats fully aligned with the property’s core values, capable of generating meaningful emotional impact and authentic engagement.”

“Live experiences give young children the chance to meet Bing and Flop in ways that feel meaningful to them, bringing stories from the screen into their world. Inscenando’s approach to creating thoughtful, well-designed events fits naturally with how we think about supporting families,” said Kirsty Southgate, Director of Experiential and Promotions, Acamar Films. “We’re looking forward to working together to bring fun and special moments for Bing fans across Italy, helping them create memories that will last a lifetime.” 

“The partnership allows us to deliver high-quality live experiences designed to truly amaze and engage children and families. Each of our events is carefully planned, with attention to every detail to ensure safety, reliability, and unforgettable moments. Thanks to tailored formats and our expertise, we turn every encounter with Bing and Flop into an immersive, memorable, and high-quality experience” stated Andrea Gobbi, Chief Executive Officer of Inscenando.

The partnership will enable the market to benefit from innovative and highly engaging live experiences in shopping malls and beyond, with bespoke formats designed to transform every encounter with Bing and Flop into an immersive and unforgettable moment for children and their families.