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JAKKS Pacific – Disney Darlings Deluxe Feature Doll
Born from love and inspired by Disney’s timeless tales, Disney Darlings celebrate classic characters and bring joy to every child. Disney Darlings captures the spirit of Disney charm, celebrating some of its most beloved characters, including Minnie Mouse, Stitch, Marie, and Winnie the Pooh. Each doll includes a signature wand accessory that empowers the child to “spark the magic.” Dressed in a character-inspired outfit topped off with a matching headband, this line of diverse dolls has Mickey Mouse icons in their glittery eyes and starry cheeks that light up. With four interactive modes of play, including Sparking the Magic/Waking, Feeding, Playing, and Rocking to Sleep, Disney Darlings offer a unique, surprising, and nurturing play experience.
Moose Toys – Bluey Supermarket
In 2025, Bluey achieved remarkable success, ranking as the top licensed preschool property. Responding to this overwhelming fan demand, Moose introduced Bluey Supermarket—a three-level playset inspired by the “Kids” episode. Developed in collaboration with BBC Studios and Ludo Studio, the playset reflects exceptional attention to detail and brand authenticity. Designed to foster open-ended, imaginative play, it also exemplifies Moose’s commitment to staying true to Bluey’s DNA, and is a 2026 TOTY Award nominee. The Supermarket has quickly become a standout product, ranking as the #6 item in 2025 across all subscribed Infant/Toddler/Preschool classes via Circana, delighting children and reinforcing its position as a leading playset. This supersized fan-favorite playset brings the series to life with a kid-powered escalator and 24 iconic sounds and phrases from the show. In total, Supermarket ranked as Moose’s #3 item for Fall 2025, highlighting its strong performance and consumer appeal.
Red Toolbox – Goodyear Take Apart Engine (IMG)
The Goodyear Take Apart Engine, by Red Toolbox, is an innovative pretend-play toy that introduces children ages 3–8 to the world of automotive mechanics through hands-on learning. Featuring a realistic engine, movable parts, and tools including a mini drill, screwdriver, and wrench, children can assemble, disassemble, “repair” the engine, and even change the tires, fostering fine motor skills, problem-solving, and imaginative storytelling. In 2025, the product received multiple accolades, including Good Housekeeping’s Best Toy and Parents Best Toys awards, and was featured on U.S. TV shows such as Chris the Toy Guy and in leading holiday gift guides. Available at top retailers including Walmart, Costco, and Amazon, it has been praised by parents and testers for its realistic design, high-quality construction, and engaging, open-ended play value. The Goodyear Take Apart Engine exemplifies hands-on innovation while reinforcing Goodyear’s legacy of quality, reliability, and inspiring curiosity about cars and mechanics.
Spin Master – Gabby’s Dollhouse: Meowmazing Dollhouse
An all-new Dollhouse, timed to Gabby’s Dollhouse: The Movie, brings the brand’s storytelling and surprise-driven play to life for preschoolers and families. Translating the film’s imaginative world into a multi-level, interactive playset, the product features character-driven rooms, hidden compartments, and hands-on accessories that encourage kids to recreate favorite movie moments or invent new adventures. Launched alongside the film, the Movie Dollhouse quickly became a hero item, generating strong consumer interest and media attention while reinforcing the franchise’s leadership in preschool play. As of September 2025, the Gabby’s Dollhouse franchise has sold 2.9 million dollhouses overall. Upon distribution, the prior Celebration Purrfect Dollhouse shifted from #2 to #8 for the full year, reflecting successful demand transfer and sustained fan engagement. The Movie Dollhouse drove the Preschool Figures & Playsets category, highlighting the licensed product’s innovation, engagement, and marketplace success.
Spin Master – Jurassic World Primal Hatch
Spin Master’s Jurassic World Primal Hatch transforms one of the franchise’s most iconic movie moments—the first dinosaur hatch—into an interactive play experience for ages 0–8. As lights, sounds, and movement build, kids watch the egg crack and shake before the dinosaur emerges, creating a dramatic, emotional, and highly repeatable play pattern rooted in cinematic storytelling and nurturing play. Revealed at New York Toy Fair, Primal Hatch quickly went viral, generating strong social engagement and enthusiasm from retailers and fans. Launched in conjunction with a new Jurassic World film, the product trended above category seasonal averages throughout much of Fall 2025, demonstrating exceptional demand and franchise strength. Primal Hatch’s impact was recognized globally through the Circana Global Toy Industry Performance Awards, earning Top Gaining Toy Property – Youth Electronics in Europe and Top Selling Toy – Youth Electronics in the U.S. and Canada.
Spin Master – Ms. Rachel Toy Line
Spin Master’s collaboration with Ms. Rachel as the master global toy licensing partner has resulted in a highly successful toy line that encourages play and learning for young children. Developed in true partnership with Ms. Rachel, an early childhood educator, and a team of child development experts, the toys are designed to support key early childhood milestones through skill-building play. The toy collection incorporates familiar songs, phrases, and educational content from Ms. Rachel’s popular videos, making playtime both fun and meaningful. Since its launch in late October 2024, the Ms. Rachel toy line has achieved significant sales, with 9.8 million units sold globally across three collections. Notably, the Ms. Rachel Speak + Sing Doll has emerged as a standout best-seller, with 1.07 million units sold in 2025 alone, averaging approximately 2,000 units sold per day since its launch on October 1, 2024. This innovative collaboration has been well-received in the marketplace, demonstrating the effectiveness of Spin Master’s approach to developing educational toys that align with Ms. Rachel’s brand and values.
Tent and Table – Tetris Inflatable Collection
A global gaming icon meets large-scale experiential play through a first-of-its-kind commercial inflatable collection from TentandTable.com and Tetris. Engineered as officially licensed attractions, the collection brings Tetris off screen and transforms the iconic game into bold, high energy physical experiences designed for event and rental environments, including schools and family-focused events. The launch features four dynamic, modular attractions, including an obstacle course, block climb slide, interactive game wall, and a challenge course that links together into a 70-foot, visually striking experience. Built with commercial grade materials for durability and repeat use, each unit showcases vibrant Tetris visuals, oversized blocks, and fast-paced, intuitive mechanics that drive movement, problem solving, and cooperative play. By expanding Tetris into live, large-scale attractions, this collection demonstrates how a licensed brand can scale into experiential physical play with strong B2B demand and long-term commercial impact.
