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EGGO x BRUNCH (Joester Loria Group)
The EGGO x Brunch collaboration delivered a crave-worthy cultural moment, blending EGGO’s iconic nostalgia with Brunch’s fashion-forward approach to luxury slippers. As the number one frozen breakfast brand, with billions of waffles served annually in households nationwide, EGGO brought decades of nostalgia to a collection designed to evoke warmth, comfort, and feel-good style to the whole family. The partnership sparked buzz, driving 25 million social impressions and editorial coverage in Cosmopolitan and Forbes. An immersive, vintage diner–inspired New York City pop-up brought the collaboration to life, fueling organic content creation and social sharing. The bold design and share-worthy storytelling delivered overwhelmingly positive sentiment from Gen Z and Millennials. The collection sold out in just five days.
Kodak X Reebok
The footwear and apparel collaboration demonstrated how two iconic brands can convert cultural relevance into real commercial demand through a differentiated product proposition. Built around the Club C 85 and Classic Nylon sneakers, the range translated Kodak’s visual language via red detailing, film textures, exposed glue finishes, and aged midsoles that celebrated imperfection. Rooted in Kodak’s rare 1990s “Kodak Walk” archive, the capsule tapped Gen Z’s renewed appetite for analogue culture. The Club C 85 sold out, with Reebok naming it its most successful partner footwear collaboration of the season. The launch generated 33 pieces of earned coverage, reaching 243 million viewers and poster activations across 22 sites in NYC and LA—all captured on Kodak film.
Omega Swatch x Peanuts
After the success of Moon Swatch in 2024, Omega and Peanuts teamed up once again for a new model: the Mission to Earth Phase Omega Swatch. This drop featured a new watch released with every new moon for 13 watches over 12 months (the full lunar cycle).
Piaget x Andy Warhol
Andy Warhol x Piaget was a timeless fusion of art and luxury representing an authentic accessory collaboration in 2025 rooted in history—Warhol was an avid Piaget collector in the 1970s and was personally invited by Piaget chair Yves Piaget to join the exclusive Piaget Society, making this a meaningful homecoming. Limited to 50 pieces, the collection sold out immediately. The signature timepiece features a 45 x 43mm case in 18K yellow gold with an onyx dial inlaid with yellow serpentine, pink opal, and green chrysoprase—embodying Warhol’s vibrant palette. The manufacture 501P1 automatic movement and green alligator strap exemplify Piaget’s legendary craftsmanship. This partnership brilliantly translates Warhol’s revolutionary vision into wearable luxury, succeeding commercially and critically. It exemplifies how authentic brand relationships create collectible art pieces transcending merchandise, celebrating two intertwined legacies.
PEEPS x Alex and Ani (Brand Activation Consulting)
The PEEPS® x Alex and Ani premium jewelry partnership represents a definitive leap in brand extension, elevating PEEPS® from a seasonal powerhouse into a highly coveted lifestyle collection. By merging deep brand equity with Alex and Ani’s collectible model, the collaboration established a new gold standard for confectionery-to-accessory licensing, successfully translating the iconic marshmallow treat into “confectionery couture.” By identifying white space within the kidult and nostalgia markets, the strategic alignment sparked a collectible phenomenon that resonated with a multi-generational audience. The results were record-breaking: the collection sold out in three days—twice. Featured on Good Morning America, the program generated more than nine million media impressions and viral social engagement, proving PEEPS® is a perennial lifestyle force far beyond the Easter aisle.
Tetris × LeSportsac
LeSportsac brought one of the world’s most iconic games into the fashion spotlight through a bold accessories collaboration with Tetris, transforming classic gameplay into wearable pop culture. The Tetris × LeSportsac collection reimagines the legendary puzzle game through a 27-piece lineup of bags and accessories designed for everyday use, travel, and modern lifestyles. The range features vibrant, instantly recognizable block motifs and inventive silhouettes that translate gameplay into contemporary fashion. Standout pieces include the Tetris Zip Pouch Set—three detachable, Tetrimino-inspired pouches—and the Tetris Small Zip Baguette, with cascading Tetris blocks that read as both nostalgic and modern graphic art. By uniting an iconic entertainment brand with a trend-forward accessories leader, the collaboration delivers strong retail appeal, broad lifestyle relevance, and a polished expression that feels both timeless and current.
Vans X KPOP Demon Hunters
We successfully executed the first global footwear launch for KPop Demon Hunters in record time to capitalize on the fervor from the film. The strategy involved offering early access across all Vans stores worldwide, which was then followed by a global eCommerce launch. This approach led to record-breaking sales, notably achieving a 90% sell-through rate for select styles within the first week. The immense excitement generated was evident, with lines forming outside selected stores on launch day. Furthermore, our early product teasers were highly effective, generating over five million organic social impressions, showcasing the significant buzz and anticipation surrounding the collaboration.
