Bershka – NASCAR
The NASCAR x Bershka capsule is a standout example of how a heritage sports brand can be reimagined for a new generation through bold retail vision and global scale. Launched across more than 850 stores, online, and in 68 countries, the collection fused NASCAR’s iconic ‘90s-era energy with Bershka’s youthful, street-style aesthetic—introducing moto fashion culture to a worldwide lifestyle audience.The capsule celebrated some of NASCAR’s most beloved institutions, including the DAYTONA 500, Daytona International Speedway, Talladega Superspeedway, and Darlington Raceway, transforming legendary marks and track heritage into fashion-forward, fully curated looks. Bershka elevated the collection with rich textures and innovative detailing—chenille embroidery, denim statements, sublimation prints, and knitwear—bringing depth and authenticity to every piece. The result was a culturally resonant program that expanded NASCAR’s global footprint, energized new consumers, and demonstrated the power of creative collaboration at scale. Bershka’s ability to translate motorsports heritage into trend-driven retail makes this partnership truly award-worthy.
Loblaws – Crayola
Loblaws’ Joe Fresh and Life at Home brands partnered with Crayola for a vibrant softlines collaboration inspired by Crayola’s beloved retired crayon colours, reintroduced in 2025 for a limited time. This August collection launch sent families back to school in style, featuring over 65 products for adults, kids, toddlers, and babies—from cozy sweatshirts to matching sweatsuits and from t-shirts to coordinating lifestyle items such as lunchboxes, backpacks, water bottles, and food containers. The program was sold online and in over 300 Loblaws Company doors, including fully merchandised shop-in-shops. Crayola core craft and stationery tools were cross-merchandised in the apparel pads, leading to incremental sales. In-store launch events at select Real Canadian Superstore locations received coveted airtime on Canada’s Breakfast Television show, generating one million impressions.
PacSun – Modelo (Joester Loria Group)
The limited-edition Modelo Día de los Muertos x PacSun capsule honored Modelo’s heritage, craftsmanship, and cultural pride through a thoughtfully executed partnership with PacSun, a leading Gen Z–forward retailer. Anchored in authentic storytelling, the collection featured graphic tees, fleece, and accessories showcasing vibrant skeleton motifs, sugar skulls, and the holiday’s notable motif, La Catrina, designed by legendary Mexican printmaker, José Guadalupe Posada. PacSun made a charitable donation to the Posada Foundation supporting cultural preservation. Released during a culturally significant holiday window, the capsule was designed to create meaning, scarcity, and collector relevance rather than mass commercialization. The collaboration came to life through elevated retail storytelling, including custom in-store merchandising and behind-the-scenes video content showcased at key doors such as the SoHo flagship, transforming the launch into an immersive cultural moment. Modelo x PacSun demonstrated how licensed retail can lead with authenticity, respect, and purpose.
Pull & Bear – Toyota Motor Corporation (Joester Loria Group)
Pull & Bear, the Inditex Group’s youth-culture retail banner, launched a 14-piece capsule capturing the legendary 75-year legacy of the Toyota Land Cruiser. The collection featured trend-right silhouettes, including work jackets and sweaters, merchandised in brand dedicated sections across Pull & Bear’s 970 global locations. The launch was supported by evocative lifestyle photography and a social campaign amplified by Toyota’s regional divisions, generating over five million impressions. By blending the DNA of unrivaled automotive capability with high-street fashion, Land Cruiser x Pull & Bear achieved an extraordinary 80% sell-through within days of launch and proved that heritage brands can transcend generations and create meaningful connections when paired with creative merchandising and a deep understanding of cultural design.
Target – Coca-Cola
Coca-Cola partnered with Target to launch a limited-edition Diet Coke Collection in Q4 2025, available chainwide across 1,994 Target stores and eCommerce. Designed for passionate Diet Coke superfans, the multi-category collection delivered standout results, generating 44 million media impressions. Sell through was exceptional, with 87% sold in the first week and a complete sell out by week three. The 24-piece assortment introduced two trend driven slogans—“Diet Coke Girlie” and “Diet Coke Social Club”—and spanned apparel, accessories, beauty, gift wrap, home, and Owala premium drinkware engineered to keep carbonated beverages perfectly “crisp.” Price points varied from $6 to $30. Organic social buzz ignited as fans searched for items and shared in-store finds, proving the power of creating products for avid brand fans and delivering what Diet Coke fans wanted. With cultural relevance and great in-store execution, this collection was a best-in-class collaboration setting a new standard for retailer-driven brand experiences.
Walmart – PEEPS (Brand Activation Consulting)
We’re submitting again—because when you have the strongest program in the market, persistence is part of the strategy! Now in its third successful year, the program featured a 36-foot dedicated PEEPS® section, plus a new four-foot exclusive PEEPS® x Hello Kitty and Friends collaboration introduced in 2025. The experience was brought to life through an expansive assortment powered by 37 industry-leading licensees, including Kellogg’s, Duncan Hines, Dandee, Mattel, MGA, Horizon, Mad Engine, and more. The program was amplified through in-store POP, a dedicated Walmart.com PEEPS® shop, seasonal digital takeovers, and a PEEPS® x Hello Kitty and Friends social campaign—creating a truly category-defining retail moment. The results were undeniable: PEEPS® ranked as the number one licensed brand at Easter, delivering 46% year-over-year growth with apparel achieving 100% sell-through and plush averaging 93% sell-through.
