Coffee Mate – Harry Potter Toffee Cauldron Cake and Peppermint Toad Coffee Creamer
The Coffee-Mate Harry Potter Toffee Cauldron Cake coffee creamer and Coffee-Mate Harry Potter Peppermint Toad creamer represent an exceptionally creative and original licensed product entry, marking Coffee-Mate’s first official collaboration with the Harry Potter franchise. Inspired by iconic treats from the beloved Honeydukes candy shop, the Toffee Cauldron Cake flavor blends buttery caramel-rich notes with coffee, while the zero sugar Peppermint Toad variety delivers a refreshing white chocolate and peppermint profile—bringing fans’ favorite wizarding world flavors to everyday routines in a truly magical way. Launched nationwide in August 2025 in 28-oz bottles at major grocery retailers, these limited-edition creamers generated significant consumer buzz and social engagement from Harry Potter fans eager to experience themed, immersive flavor innovation. By combining nostalgic IP appeal with standout taste profiles and strong retail visibility, this collaboration elevated Coffee-Mate beyond traditional seasonal flavors and demonstrated the power of licensed products to drive both cultural relevance and marketplace excitement.
Danone – Actimel Minecraft Yogurts (CAA Brand Management)
Minecraft and Danone’s Actimel partnered to create an innovative, collectible-led packaging activation that brought one of the world’s most iconic gaming franchises into everyday dairy consumption. The campaign introduced 14 limited-edition Actimel yoghurt bottles and multipack designs flavoured in vanilla or strawberry. Designs featured the game’s most recognisable characters, including heroes Alex and Steve and the iconic Creeper. Designed to drive repeat purchase and collectability, consumers who collected all 14 characters were rewarded with access to exclusive downloadable Minecraft content via a QR code on-pack, seamlessly bridging physical product and digital gameplay. The activation launched first in the U.K. in December before rolling out across Danone’s key EMEA markets, including CEE, DACH, France, Iberia, and Benelux, continuing through to June 2026. A global 360-degree marketing strategy supported the launch across social media, PR, influencer partnerships, a TV tag integrated into Actimel’s core advertising, in-store POSM, eCommerce, and a dedicated web app, driving strong visibility and sustained engagement across multiple channels.
Gotham Greens – Sesame Street Lettuce
Gotham Greens and Sesame Street partnered to deliver sunnier days and greener plates! The innovative collaboration brought together a leader in sustainable indoor farming and the nonprofit educational organization and was born out of a shared goal to inspire families to eat more greens. The partnership delivered ingredients and inspiration for little chefs to discover the joy of cooking (and eating) together and came to life on shelf through limited-edition packaging featuring Sesame Street characters. Cookie Monster, Elmo, Oscar the Grouch, and Big Bird took over four lettuce varieties and were available at major retailers nationwide, including Whole Foods, The Kroger Co., Sprouts Farmers Market, and more. The Elmo- and Big Bird-branded lettuces outperformed Gotham Greens’ generic versions. The collaboration spanned digital content, social media, shopper marketing, influencer outreach, giveaways, recipes, and family friendly activities, proving G is for Greens!
Heinz – Peppa Pig Pasta Shapes in Tomato Sauce (Merchantwise/Asembl Brands)
Heinz Peppa Pig Pasta Shapes is a best-in-class licensed food launch that demonstrates how entertainment IP can reinvigorate a traditionally static category while delivering meaningful brand value and commercial impact at scale. Pairing one of the world’s most trusted family food brands with a globally recognised preschool franchise, the product transformed everyday mealtimes into a playful experience, addressing a universal parent challenge of encouraging young children to eat well. Creatively, character-inspired pasta shapes brought Peppa Pig’s world from screen to plate, while remaining true to the nutritional standards parents expect from Heinz. The product balanced fun with trust, delivering a Four Health Star Rating, one serving of vegetables per can, reduced sodium, and no artificial colours or preservatives. Launched across major retailers in Australia and New Zealand, the product delivered standout performance, selling more than 300,000 units, achieving double-digit repeat rate, and taking share from established competitors. Supported by a high-impact, fully integrated marketing campaign with dominant out-of-home placements nationwide, this program set a new benchmark for licensed food innovation and execution.
McDonalds China – The Powerpuff Girls McDonald’s McCrispy Chicken Burger
Warner Bros. Discovery Global Consumer Products and McDonald’s China originally co-created a creative, innovative The Powerpuff Girls-themed campaign to launch the McCrispy Chicken Burger. The program offered a full range of themed menu items—including a McFlurry and chocolate caramel pie—in custom-designed packaging. Supported by multichannel activations (nationwide in-store/delivery, premium merchandise, themed interiors, digital content, and a 30‑second TVC), it engaged fans through an interactive Meitu filter that spurred UGC and amplified social reach. Results were outstanding, including 800 million burgers sold in two weeks and all featured items exceeded targets by 126%, making it one of McDonald’s China’s most successful launches ever—a powerful proof of original, creative, innovative storytelling driving business and fandom.
Nongshim Co., Ltd – Shin Ramyun Kpop Demon Hunters
Nongshim x KPop Demon Hunters translated the film’s world into a screen-accurate food experience, bringing a Korean story off the screen and into fans’ everyday lives. The collaboration recreated the exact food products featured in the film, enabling fans to engage through items they could hold, collect, and consume. The Shin Ramyun KPop Demon Hunters character cup precisely mirrored the on-screen ramyun, transforming a cinematic detail into a tangible collectible. The Shrimp Cracker was realized exactly as enjoyed by the character, with packaging designed to feel native to the film’s universe. Launched globally, the collection transformed everyday pantry staples into immersive entertainment touchpoints. The exclusive IRL HUNTR/X ramyun sold out in just one minute and 40 seconds, signaling exceptional demand. The campaign delivered measurable business impact, contributing to a 30% increase in Nongshim’s stock price. The collection won the Grand Prize at the 2025 Korea Package Design Awards, recognizing its global impact.
SPAM – Green Eggs and Spam (Brand Activation Consulting)
To celebrate the 65th anniversary of Dr. Seuss’s Green Eggs and Ham, Dr. Seuss Enterprises collaborated with SPAM® for the ultimate heritage brand cross-promotion. The campaign connected the book’s message of open-mindedness with a food icon, successfully extending the reach of a national bestseller into the lifestyle space. Sold exclusively at Walmart as a limited-time offer for back-to-school 2025, the collection featured a comprehensive range of apparel and accessories for men, women, and children, including t-shirts, crewnecks, and drinkware. Designed with a natural color palette, the line enhanced the original 1960 book illustrations while reimagining artwork to incorporate SPAM’s signature branding. Additionally, a limited-edition green eggs and SPAM classic twin pack, along with an official green eggs and SPAM classic recipe, was available exclusively at select Walmart stores. According to Scintilla Shopper Behavior data, 75% of sales were incremental and 47% of sales were from consumers new to the category.
