Delta Children – babyGAP Nursery Furniture, Baby Gear & Soft Good Accessories (IMG)
Delta Children and Gap have continued to fortify their babyGap nursery furniture and baby gear program at market by carving out their own lane in the home category. The collection reflects babyGap’s signature modern American style and nods to their loved colors, patterns, prints and fabrications—including one of the best sellers, the “Sherpa Bear Chair,” which was inspired by the iconic babyGap Brannan Bear. The program continues to expand key retailer partnerships with new assortment offerings that include safe, stylish, and functional items such as cribs, dressers, recliners, mattresses, bedding, strollers, wagons, bassinets, play yards, highchairs, bouncers, soft goods organizers, and accessories.
Enchante Accessories – Papyrus Paper Home Collection (Joester Loria Group)
Papyrus Home collection by Enchanté Accessories has extended the unique aesthetic of Papyrus, America’s number one premium Celebrations brand, into a multi-million-dollar, design-driven home decor brand. Anchored in Papyrus’s signature design sensibility, dozens of coordinated collections deliver seasonal and everyday bedding, tabletop, candles, storage, frames, stationery, and party-paper goods to Papyrus’s millions of brand loyalists and all discerning consumers. In 2025, Enchanté shipped more than 850 SKUs of Papyrus products featuring high-quality materials, sophisticated finishes, and refined detailing that has defined the brand for 75 years. Available in over 3,500 stores nationwide, the collections achieved exceptional sell-through. Papyrus-licensed home décor collections have quickly become coveted for delivering on Papyrus’s reputation for quality, on-trend design. Papyrus loyalists actively seek out the product, celebrating their love of the collections in organic social posts, joining the brand in driving millions of impressions.
Levinsohn Textile Co. – ARM & HAMMER Utility Bedding and Bath (Brandgenuity)
In 2024, Brandgenuity, Church & Dwight’s licensing agency, brought ARM & HAMMER and Levinsohn Textile Co. together with a shared belief that everyday home essentials can deliver elevated comfort, performance, and care. By pairing ARM & HAMMER’s trusted legacy in odor control and lasting freshness with Levinsohn’s expertise in bedding and bath, the partnership introduced thoughtfully designed textiles enhanced with antimicrobial protection to help keep products fresher, longer. Bathmats and shower liners launched in 1,181 Kohl’s stores in 2024. Building on this momentum, national retailers expanded the line in 2025. Two back-to-school endcaps debuted at Target—one for pillows and one for utility bedding—reaching more than 1,000 doors. The collection also launched on Walmart.com and Amazon. Momentum continues into 2026, with new distribution and an expanded kitchen collection proving that when great teams align, everyday living gets fresher.
Meri Meri – Liberty London Home Collection
The Meri Meri x Liberty collaboration reimagines Liberty’s iconic prints and design heritage with Meri Meri’s joyful style to create a collection that appeals to all ages and occasions. The launch of the collaboration in 2025 was perfectly timed to celebrate both brands’ milestone anniversaries—Meri Meri’s 40th and Liberty’s 150th. The Liberty collection has been a consistent best-seller across Meri Meri’s retail sites in all regions and saw a record number of customers signing up to receive in-stock notifications. The collaboration has brought a new sense of excitement to both brands, appealing to style-savvy parents who admire Liberty and are now embracing Meri Meri as a destination for beautifully considered, more grown-up party magic. The largest market is the U.S., which accounts for about 60% of sales. The collaboration is sold in over 50 countries, with the strongest distribution in Spain, U.K., the Netherlands, Australia, and the Middle East.
Trove Brands – Owala Diet Coke Collection
Diet Coke has one of the most passionate fan communities—devotees who see the brand as a defining part of their lifestyle. Tapping into this deep connection, Coca-Cola partnered with Owala, the fastest-growing global hydration brand, to create a collaboration designed exclusively for Diet Coke loyalists. Consumer response exceeded expectations: the collection sold out in under three days, with designs appearing on resale platforms at up to five times retail value. Launched as a Target exclusive during peak holiday gifting across all 1,994 stores nationwide, the limited-edition Diet Coke x Owala collection featured four carbonation-friendly drinkware silhouettes engineered to deliver the “crispy” experience fans love. Iconic visuals and fan favorite slogans like “Diet Coke Social Club” turned functional bottles into badges of fandom. A social first teaser strategy amplified through Owala and Target channels sparked rapid virality, reaching an estimated 35 million in days—delivering a breakthrough moment in culture, commerce, and collectability.
