The Beatrix Potter x Pure Lakes Collaboration (Penguin Ventures)
The Beatrix Potter™ x Pure Lakes collaboration is a deeply authentic celebration of Beatrix Potter’s legacy as a pioneering conservationist. In 2025, Pure Lakes launched the Beatrix range of home fragrance and skincare in collaboration with Penguin Ventures. The products are thoughtfully infused with a rose and geranium essential oil blend, flowers Beatrix Potter would have grown, and a gold-standard organic newborn range is being developed to launch in 2026. Sustainability is embedded in every touchpoint. To encourage a circular economy, the range features a refill system incentivised by a 30% discount. Products are cruelty-free and handmade in small batches using 100% biodegradable, plant-based ingredients in a carbon-conscious workshop powered by solar panels and air-source heat pumps. Packaging utilises infinitely recyclable aluminium, glass, and UK-made, World Land Trust-accredited paper. Crucially, this partnership also champions often overlooked social sustainability. Pure Lakes is located in the Lake District village neighbouring Beatrix Potter’s home, a picturesque region where tourism often displaces residents. They provide year-round, well-paid employment, allowing local people to thrive in the community that Beatrix Potter fought to preserve. Pure Lakes has demonstrated an approach to licensing that respects the brand’s origins, the environment, and the consumer, putting planet before profit.
BMW x CASETiFY Innovation Collection: Sustainability Meets Iconic Design (Brandgenuity)
Casetify launched its new BMW collection at a launch event at the BMW Freude store in Tokyo in April 2025. The BMW x CASETiFY collection represents a successful synergy between sustainability and aesthetic design. Through this innovative collaboration, both brands have created a unique upcycled line of tech accessories that utilize recycled materials sourced from BMW vehicles. Every product aims not only to protect devices but also to highlight BMW’s rich legacy and commitment to sustainability. Smartphone cases, in particular, stand out with their thoughtful designs on camera rings and phone case plate that reflect the essence of BMW. With components crafted from upcycled automotive plastics and aluminum, these cases offer both style and environmental responsibility. The limited-edition products inherit classic elements while also emphasizing functionality, providing a personalized choice for consumers who pursue a refined lifestyle and are concerned about environmental impact. Choosing this collaborative series of phone cases not only protects your device but also serves as a declaration of embracing historical imprints and taking responsibility for the future. This limited-edition collection sold out immediately.
by Kamy x DC: Upcycled Handmade Rugs Collection
by Kamy x DC is a licensed collaboration rooted in long‑term sustainable practice, where manual craft and material reuse define both the creative process and the final outcome. At its core is by Kamy Verde’s sustainable atelier, which for nearly a decade has transformed fragments from its own carpet production—materials traditionally treated as waste—into premium, one‑of‑a‑kind design pieces for the décor market. Through a meticulous, fully handcrafted upcycling process, remnants are carefully selected, molded, and stitched entirely by hand. Each creation is unique, carrying the texture, history, and natural imperfections of the original material. No piece can ever be replicated, reinforcing exclusivity, authorship, and longevity as central values of the collection. Sustainability is not an added attribute, but an intrinsic principle embedded in craft, process, and intention. Within this context, DC’s iconic universe is reinterpreted as cultural symbolism. Timeless characters and narratives associated with identity, legacy, and resilience are translated through abstract compositions and textures shaped by the reused materials themselves. Developed with Warner Bros. Discovery Global Consumer Products, the project elevates reuse into cultural and artistic value, demonstrating how conscious creation and licensed storytelling can coexist authentically, creating relevance, meaning, and lasting impact in interior design.
Moomin Imperfect Collection (Rights & Brands)
Imperfect Industries is redefining sustainable licensing by transforming second-hand t-shirts into desirable, print-on-demand products, tackling waste and overproduction at the same time. Every year, millions of t-shirts are discarded in Sweden despite being in good condition, while consumers purchase around three million new t-shirts annually in the merch and promotional clothing category alone. Imperfect collects solid-colored garments that are about to be thrown away and gives them new life through exclusive prints. Many believe buying organic cotton or recycled fiber t-shirts is most sustainable, but the biggest savings come from reusing existing garments. Reusing can cut environmental impact by up to 90% compared to new recycled fiber clothing, and even more than virgin cotton. In 2025, the company launched a Moomin collection featuring artwork never used before on a licensed product, blending innovative design with circular impact. The Moomin collection is produced at 250 t-shirts per week using second-hand garments with over 50% cotton, sourced from last-chance.
Volvo Cars + Plaza Sésamo – Responsible Mobility Campaign
The vision: empowering the next generation. At Plaza Sésamo, we believe building a cleaner, safer world starts with education. In a landmark collaboration with Volvo Cars Mexico & Plaza Sésamo, we set out to transform the abstract concept of “responsible mobility” into a foundational lesson. Our goal was to equip the next generation with the knowledge to navigate a changing world through the lens of sustainability, safety, and kindness. Launched with “Learning about Vehicle Electrification,” this campaign harnesses the unique emotional connection children have with Elmo and Cookie Monster. Alongside Volvo Ambassador Karla Souza, our beloved Sesame Muppets turn complex technical topics into joyful, easy lessons, like comparing electrification with eating an apple. By creating high-quality digital content, we have made technical innovations accessible to even the youngest learners, ensuring that “Responsible Mobility” becomes a shared family value. The results demonstrate the universal power of our mission. The campaign achieved a massive 11.7 million reach across a multi-channel ecosystem, successfully scaling from Mexico into 14 countries across Latin America. This partnership proves that when we combine educational expertise with corporate commitment, we can inspire millions of families to choose a more sustainable path forward.
