This Spring, two of the world’s most legendary brands to grace the early aughts come together for a collection filled with high-energy colours, closet staples and modern nostalgia. Y2K crew, brace yourself: the ROXY x Juicy Couture collection drops this May!

THE 00’S STYLE BLUEPRINT

From shopping sessions and afternoons at the beach to unforgettable summer parties, every early 2000’s outing was decked in iconic tracksuits and boardshorts, bikini tops and colourful bucket hats. These two legendary brands cohabited perfectly from Day 1, mixing and matching seamlessly from day to night. So it’s no surprise that, two decades later, ROXY and Juicy Couture come together for a 27-piece collection celebrating the aesthetic that shaped a generation and has informed fashion ever since.

LEGENDARY PIECES FOR AN UNFORGETTABLE SUMMER

Featuring bikinis, rashguards, bucket hats, platform flipflops and – of course – tracksuits and boardshorts, the collection is reminiscent of a summer sorbet, a high-energy mix of mint green, strawberry pink and coconut white.

The collection is branded with ROXY and Juicy Couture’s iconic logos, etched on the heart and the rear, as you would expect.

An unforgettable duo, born from an iconic era, delivering a collection you just won’t want to miss.

Discover the ROXY x Juicy collection on May 13th, on roxy.com, juicycouture.com and in select stores worldwide.

ABOUT ROXY
ROXY has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.

ABOUT JUICY COUTURE
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale. For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.