As witches, wizards and Muggles around the world come together and celebrate going Back to Hogwarts, Mad Beauty is unveiling its latest Harry Potter-inspired collection. Made in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the expanded collection launches in Autumn/Winter 2026, and combines imaginative product development, interactive design and gift-ready beauty, inviting fans to experience the magic of Harry Potter in unexpected new ways.

25 years since the release of the first Harry Potter film, Harry Potter remains one of the most influential entertainment brands in global licensing. Mad Beauty’s latest collection celebrates that enduring appeal through beauty gifting that captures the wonder, discovery and nostalgia at the heart of the franchise.

Leading the collection is the Harry Potter Hogwarts 24 Days Bath, Body & Beauty Advent Calendar, transforming the traditional countdown into an immersive magical experience. Hidden behind the first door is a UV wand that magically reveals each day’s number, inviting fans to uncover the countdown before discovering a collection of bath, body and beauty surprises. By making the countdown itself part of the magic, the advent calendar delivers an unforgettable festive experience that is unlike anything else in the category.

Innovation continues throughout the collection with a moulded Sorting Hat Lip Balm, bringing one of the wizarding world’s most iconic objects to life as a playful beauty collectible. The Dobby Sock Gift Set features striking 3D pop-out packaging that adds an extra moment of delight before the gift is even opened, while Hogwarts Bath Dust is presented in potion timer-inspired bottles that transform an everyday bath into a spellbinding self-care ritual.

The collection is completed by a range of gift-ready beauty and accessories, including Platform 9¾ Body Mist, House Body Mists, Spectrespecs Face Mask Pods, a Hogwarts Body Duo and a Lip Balm Key Chain. Together, the collection captures the adventure, humour and unmistakable charm of Harry Potter through products designed to surprise fans at every turn.

At Mad Beauty, every collection begins with a simple question: how can we transform the worlds people love into beauty experiences that surprise, delight and spark conversation? That philosophy is evident throughout the Harry Potter-inspired range, where moulded products, interactive features and thoughtful packaging create beauty gifts that feel every bit as magical as the stories that inspired them.

The launch builds on a period of creative recognition for Mad Beauty. The company’s Harry Potter-inspired collection was recently named a finalist in the Global Licensing Awards, recognising the team’s creative approach to licensed beauty and reinforcing Mad Beauty’s growing reputation for innovative product design.

Julia Cash, Creative Director at Mad Beauty, said:

“Harry Potter is a licence that continues to inspire us creatively because every object, location and character has such a rich story behind it. Rather than simply decorating beauty products, we look for ways to recreate those magical moments through interactive features, moulded designs and thoughtful packaging. The new advent calendar perfectly captures that approach, turning the countdown itself into part of the experience, and we can’t wait for fans to discover the collection this autumn.”

The Harry Potter-inspired Autumn/Winter 2026 collection will launch with retailers worldwide ahead of the festive season, giving fans even more ways to celebrate the magic of the wizarding world.

About the Harry Potter Franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history. J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including six theme park lands at Universal Studios locations around the world. This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter. With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves. For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

About WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.