Players can make an in-game pit stop at the iconic storefront in the latest Horizon Meets update and unlock real-world rewards at participating stores

Irving, TX —   7-Eleven, Inc. is teaming up with Microsoft’s Xbox to give players a new way to experience the brand on the virtual streets of Japan through the world of the Forza Horizon 6 title.

The latest series update, Horizon Meets, features a new 7-Eleven Evolving World where players can convoy up and show off their rides at a virtual storefront inspired by the 21,927, 7-Eleven stores in Japan. Forza Horizon 6 was released for Xbox in May and will be released for Sony’s PlayStation 5 in January. It is the latest title in a series first developed by Playground Games and published and released by Microsoft in 2012.

Fans also are eligible for in-store rewards at participating 7-Eleven, Speedway, and Stripes stores along with a limited-edition merchandise drop on the chain’s 7Collection online shop.

The limited-edition apparel and merchandise are a collaboration between 7-Eleven, Forza Horizon 6 and Toyota, exclusively available on 7Collection.com. Inspired by elements from the game, the collection includes streetwear-style tees, hoodies, outerwear and accessories.

Set in Japan, Forza Horizon 6’s latest update celebrates the country’s legendary passion for cars and driving – and every great ride needs the right place to pull up.

With the new 7-Eleven Evolving World, fans can join a car meet right in the konbini parking lot, turning the iconic storefront into a virtual gathering spot where players can park, snap photos, check out customized rides and even recreate their favorite builds.

The update also features a kawaii Egg Salad Sandwich collectible inspired by the tamago sando sold in 7-Eleven stores across Japan.

Plus, users can unlock a new Prop Pack to amp up their virtual creations and a clerk shirt inspired by those worn in 7-Eleven stores in Japan for their in-game character.

7Rewards and Speedy Rewards members can power up outside the same with a free small Slurpee drink and exclusive Forza Horizon 6 in-game content when they purchase a $15, $25 or $50 Xbox gift card at participating stores nationwide.

Each gift card unlocks an exclusive 7-Eleven-wrapped Toyota GR-Supra livery in the game, inspired by the real-world car wrap that 7-Eleven and Toyota created earlier this year**.

“7-Eleven is always ready for the pit stops that keep adventures going, and Forza Horizon 6 from Xbox brings that spirit to life through the thrill of the drive,” said Raghu Mahadevan, Executive Vice President, Chief Digital and Information Officer 7-Eleven, Inc. “The crossover brings together gaming and car fandom in a way that lets players experience 7-Eleven from the driver’s seat.”