Winter Haven, FL —   DIY plush supplier Teddy Mountain will develop and distribute Smurfs products under a licensing agreement with IP owner Peyo Co.

Papa Smurf, Smurfette, Brainy Smurf, Vanity Smurf, Clumsy Smurf and Hefty Smurf are stepping out of Smurf Village and into the Teddy Mountain DIY plush.

“We’re thrilled to welcome The Smurfs to the Teddy Mountain licensing portfolio,” said Jen Ruh, Business Development Manager, Teddy Mountain, LLC. “This iconic brand has delighted generations of fans around the world, and we’re excited to give our customers the opportunity to create their own Smurf-inspired plush characters through the interactive Teddy Mountain experience.”

The new agreement adds to Teddy Mountain’s growing family of licensed DIY and retail ready plush products featuring IP from some of the world’s biggest children’s and family brands. These include Jim Henson Co.’s Fraggle Rock, Canticos, Care Bears (UK) and many others.

“The Smurfs brand brings exceptional recognition and consumer appeal to our customers’ locations,” said Michele Escobar, Sales Director, Teddy Mountain, LLC. “We’re confident this partnership will help drive engagement, create memorable experiences, and generate strong retail performance across multiple channels.”

“The Smurfs’ world is always about the joy of being together, playing as a team and discovering while having fun. We’re thrilled to see our beloved little blue ones joining the Teddy Mountain portfolio and inspire kids to create through play,” said Fabienne Gilles, CCO Licensing at Peyo Company.

Created by Belgian artist Peyo (Pierre Culliford), The Smurfs first appeared nearly 70 years ago in the Johan and Peewit comic adventure The Smurfs and the Magic Flute. What began on the pages of a Belgian comic grew into a worldwide pop-culture phenomenon spanning comics, television, movies, toys, collectibles and generations of fans.